MMM : A customized compass for Luxury brands to accelerate brand & business

MMM: A customized compass for Luxury brands to accelerate brand & business

In an uncertain market, media dollars need to work harder than ever before. In the Luxury category, built on creativity, storytelling, and physical experiences, there needs to be a nuanced approach to understand impact across brand (slow-moving outcomes) and business (fast moving outcomes). 

MMM, when customized to the category & routinely deployed, offers a competitive advantage to Luxury houses as they navigate the challenges ahead.

Converteo, a leading MMM partner for major French luxury brands with over 100 successful models completed, invites you to discover its « proof of value » approach: 13  weeks to optimize your media investments by 5 to 15% in one country through an internalized model and get a clear, agnostic decision brief to in-house at scale, if relevant for you. Click here to reserve space at our 45-min Webinar. 

• Navigating the 2025 business context with MMM: Why is MMM internalization gaining traction in the luxury industry? Is in-housing these skills the right choice for you, and if so, where do you begin? 
• Understanding landscape, partners, and methodologies: What econometric model and operating model are the right ones in your context? What is the right balance between make or buy? How can you integrate your brand trackers safely?
• Applying AI to enhance customization: What do modern tailor-made MMM approaches bring in 2025? How does AI enable a more nuanced and effective approach for the complex, multi-factor luxury advertising ecosystem?

• Our proof of value: What is the “MMM Proof of Value” by Converteo and how can it help you start your MMM in-housing journey at a contained cost and risk

📅 Date : October 14
⏰ Time : 4:00 PM (Paris time)
💻 Format : Online