Ebook – Meta & Converteo – The Usage of 1st Party Data
1st party data has become a gold mine for advertisers in recent years. Provided that it is collected legally, it allows advertisers to improve their media performance and to have more and more powerful decision support tools. This ebook aims to show you all the possibilities to benefit from this type of data, that all advertisers have, with the help of our expertise and use cases.
In this ebook, we talk about:
- The definition of 1st party data
- Data collection (consent, opt-ins, server-side)
- Audience targeting & exclusion
- Advanced analysis use cases (MMM, Geo experiment, ..)
Download our ebook by clicking on the link below.