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    • Article
    • Analytics
    • 02.12.2024

    Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

    L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.
    • Article
    • Ecommerce
    • 30.08.2024

    How video redefines the online shopping experience and boosts the performance of e-commerce sites?

    The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.
    • Article
    • Product Management
    • 28.08.2024

    To activate a RCU, it must first be understood as a Data Product

    Why the RCU must be considered a product in its own right to fulfill its promises.
    • Article
    • Analytics
    • 06.08.2024

    Creative analysis: underutilized data that is full of potential

    Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.
    • Article
    • Analytics
    • 25.07.2024

    10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

    Third-party cookies are structurally losing ground, regardless of Google's reversals
    • Article
    • AI
    • 24.07.2024

    Implementation of Pricing Tools: How to Address the Time-to-Value Challenge

    Discover how Converteo helps companies reduce the Time-to-Value of pricing tools and maximize their ROI during a period of inflation.
    • Article
    • HR
    • 23.07.2024

    Evolving Together: Reinventing Togetherness at Converteo

    At Converteo, rapid growth, internationalization, and the ability to adapt are central to our dynamic and present challenges.
    • Article
    • AI
    • 16.07.2024

    Reinventing the Customer Experience with Artificial Intelligence

    Artificial intelligence will reinvent the customer experience: projection and analysis.
    • Article
    • CRM
    • 16.07.2024

    Implementing a Referral Program: Lessons Learned from Samsung

    Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.
    • Article
    • Data Governance
    • 11.07.2024

    Behind the trend of data mesh lies the true challenge of data decentralization

    Thibault and David strip down the concept of data mesh to reveal what it truly enables and under what conditions.
    • Article
    • Data Collect
    • 10.07.2024

    Removal of Third-Party Cookies and Privacy Sandbox: The Great Blur

    Google Chrome has once again delayed the removal of third-party cookies from its browser to early 2025.
    • Article
    • Media
    • 08.07.2024

    Developing a SEA Strategy for Acquiring New Customers

    Thibault invites you to explore in detail the technical and organizational adjustments we implement for our clients.
    • Article
    • Ecommerce
    • 03.07.2024

    Using data to anticipate and mitigate the impact of stockouts in e-commerce

    In e-commerce, optimizing stock levels is a key to success. Striking the right balance between stockouts and overstocking can sometimes be challengin...
    • Article
    • 28.06.2024

    Server-Side Piano Analytics: Advantages and Disadvantages

    Opting for a Server-Side implementation with Piano Analytics means giving up the SDK and its features to send data directly via the collection API.
    • Article
    • Analytics
    • 20.06.2024

    Google Analytics 4 – Ensuring Continuity of Management in BigQuery

    Universal Analytics, in its 360 version, will permanently shut down in July. However, we notice that many clients still want to use it.
    • Article
    • AI
    • 19.06.2024

    Generative AI and E-commerce: The First Feedback from Vertbaudet

    The leader in the online children's market has initiated a series of POCs (Proofs of Concept) on the topic of e-commerce performance...
    • Article
    • 18.06.2024

    Prelovv and Converteo: The second-hand market is a strategic opportunity to seize for luxury brands

    Luxury brands are increasingly recognizing second-hand as not only an ecological imperative but also a strategic opportunity.
    • Article
    • Analytics
    • 12.06.2024

    The discipline of experimentation in the era of Product Management

    Our experts examine the role of data and experimentation in product discovery.
    • Article
    • Pricing
    • 04.06.2024

    Study: Is price really the number one purchase factor?

    Converteo conducted an extensive study on the impact of price as a factor in the purchasing decisions of B2C consumers.
    • Article
    • Analytics
    • 28.05.2024

    Piano Analytics and the End of Third-Party Cookies

    The critical date has been postponed, but questions still arise about the potential impacts this change may have on analytics.
    • Article
    • Ecommerce
    • 23.05.2024

    Social commerce: An essential pillar of tomorrow’s e-commerce

    Social commerce has become an essential tool for brands to connect with and engage their customers, thus transforming the landscape...
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