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    • Article
    • AI
    • 24.02.2026

    Product Builder: The new product manager in the age of AI

    The Product Builder thinks like a product manager and acts like a builder. They are the new key profile for the AI transformation.
    • Article
    • AI
    • 20.02.2026

    Travel & Hospitality: How are AI and Agentic systems redefining the traveler experience?

    How are AI and agentic systems transforming the travel & hospitality industry? Discover new traveler expectations and the AI strategies to implement.
    • Article
    • AI
    • 20.02.2026

    Product Builder : The Manifesto

    L'IA redéfinit le product management. Le Product Manager devient Product Builder, profil hybride qui fusionne stratégie et construction.
    IA agentique et Pricing : comment sortir de l’inaction face au bouleversement à venir ?
    • Article
    • AI
    • 19.02.2026

    Pricing and Agentic AI: Towards a new strategic frontier

    Pricing and Agentic AI: Real-time decisions, autonomous agents, and data strategy to stay competitive.
    Guillaume Pommier
    • Article
    • AI
    • 17.02.2026

    AI Agents & Cybersecurity: The Governance Guide

    Agentic AI introduces new risks. Our guide for robust governance and cybersecurity, from design to maintenance.
    • Article
    • AI
    • 11.02.2026

    AI & Agentic commerce guide: the new customer journey

    Agentic commerce is redefining e-commerce. Discover how AI, GEO, and agents (onsite, protocol) are transforming your digital strategy.
    Raphael Fétique
    • Article
    • AI
    • 05.02.2026

    Do use cases still make sense in the age of AI agents?

    The use case approach, a legacy of digital transformation, is ill-suited for the AI agent revolution. how can we rethink it?
    Quentin Barrat
    • Article
    • AI
    • 03.02.2026

    The UCP Revolution: 5 key pillars to understanding the “Web of Actions”

    UCP transforms your site into a data source. how to structure your catalogue to allow AI agents to buy your products?
    Guillaume Pommier
    • Article
    • AI
    • 30.01.2026

    Data governance: 6 keys to a successful agentic AI project

    Agentic AI: 5 keys for a successful project, avoiding pitfalls, and maximizing your ROI.
    GEA : comment l'IA conversationnelle va transformer la publicité en ligne
    • Article
    • AI
    • 23.01.2026

    UCP: Google is writing the new grammar of E-commerce

    Google shook up the NRF by unveiling UCP, the "nervous system" that will allow AI agents to shop on your behalf, securely and reliably
    Commerce agentique et retail : ce qu'il faut retenir de la NRF2026
    • Article
    • AI
    • 22.01.2026

    NRF 2026 | Agentic Commerce: decoding the new challenges in retail

    Agentic commerce, retail, UCP, the new AI-powered customer journey: everything you should know from NRF 2026.
    De l’IA “boîte noire” à l’IA “responsable par design
    • Article
    • AI
    • 07.01.2026

    From “Black Box” AI to responsible AI by Design

    Responsible AI by design: a strategic imperative for combining performance, governance, and technological trust.
    GEA : comment l'IA conversationnelle va transformer la publicité en ligne
    • Article
    • Media
    • 07.01.2026

    GEA: How agentic AI is transforming online advertising

    With GEA (Generative Engine Advertising), AI is set to become a sales channel. How should you rethink your media strategy?
    • AI
    • 24.12.2025

    Agentic Artificial Intelligence: Converteo announces a series of major wins and opens over 60 positions

    Converteo confirme l'accélération de ses activités dans l'IA agentique, porté par des projets majeurs avec L'Oréal et Criteo, et ouvre 60 postes.
    IA agentique et Pricing : comment sortir de l’inaction face au bouleversement à venir ?
    • Article
    • Pricing
    • 19.12.2025

    Agentic AI and pricing: how to overcome inaction in the face of the coming disruption?

    Can you calculate prices and manage your entire application with just a prompt?
    • Article
    • AI
    • 27.11.2025

    Agentic AI: Converteo announces a series of major wins and opens over 60 positions

    Agentic AI: Converteo achieves major gains. To meet strong market demand, the firm is opening 60 positions.
    Regards croisés | Data sharing : comment Kingfisher a réinventé la collaboration fournisseur avec Core IQ
    • Article
    • Media
    • 25.11.2025

    Data sharing : comment Kingfisher a réinventé la collaboration fournisseur avec Core IQ

    Transformer des données brutes en levier de collaboration ? C'est le pari réussi de ce projet qui réinvente la relation entre retailers & fournisseur...
    • Article
    • Analytics
    • 18.04.2025

    Meta Offline CAPI: Finally connect your physical sales to your digital investments.

    Measure the real impact of your digital campaigns on offline conversions.
    • Article
    • Analytics
    • 02.12.2024

    Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

    L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.
    • Article
    • Ecommerce
    • 30.08.2024

    How video redefines the online shopping experience and boosts the performance of e-commerce sites?

    The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.
    • Article
    • Product Management
    • 28.08.2024

    To activate a RCU, it must first be understood as a Data Product

    Why the RCU must be considered a product in its own right to fulfill its promises.
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