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    • Article
    • Agentique
    • 30.03.2026

    AI product builder vs PM and Designer: who does what in ai?

    what is the role of the ai product builder? discover how they collaborate with the pm and designer to transform a vision into a tangible ai product.
    • Article
    • Agentique
    • 27.03.2026

    AI Agent: why the product builder must learn to collaborate

    Partner in ai and product management at Converteo, David Spire assists organizations in transforming their product strategy in the age of ai and dat...
    Etienne Fenetrier
    • Article
    • Agentique
    • 24.03.2026

    AI product manager: 3 steps to become a product builder

    Why do 95% of AI projects fail? discover how to move from project management to building robust and profitable AI products.
    • Article
    • Agentique
    • 20.03.2026

    Agentic commerce: how to maintain control over a purchase journey that brands no longer control?

    Agentic commerce is redefining the brand-customer relationship. How can you adapt your SEO and retail strategy ?
    Quentin Barrat
    • Article
    • AI
    • 19.03.2026

    Business agent: how AI will become your best seller

    Agentic commerce vs e-commerce: how AI Business Agent and direct conversational buying will increase your sales.
    • Article
    • AI
    • 17.03.2026

    GEO : luxury in the Age of AI search

    How does Generative AI transform luxury brand visibility? Master your data and narrative across LLMs for an augmented customer service.
    GEA : comment l'IA conversationnelle va transformer la publicité en ligne
    • Article
    • AI
    • 10.03.2026

    E-commerce: the end of the click dictatorship, the dawn of the intention economy

    E-commerce is no longer a dictatorship of the click. AI is imposing an intention economy and a new strategy: GEO.
    • Article
    • Analytics
    • 09.03.2026

    Offline ROI: how to measure your sales with Server-Side?

    Measure your offline ROI by linking your in-store sales to digital campaigns via Server-Side tracking.
    Quentin Barrat
    • Article
    • AI
    • 06.03.2026

    Is your brand invisible to LLMs? The guide to moving from SEO to GEO

    Is your brand visible to LLMs? Explore our complete guide to moving from SEO to GEO and strengthening your visibility on AIs.
    Gwenaël Loussouarn, Principal au sein de la practice Pricing & Sales Excellence de Converteo
    • Article
    • Pricing
    • 04.03.2026

    “End-to-End” Pricing: steer value sharing between players

    Optimisez le partage de valeur fabricant-distributeur, pilotez la marge, exploitez la donnée et renforcez la performance commerciale durable.
    Julien Ribourt
    • Article
    • AI
    • 02.03.2026

    Post-SaaS: how AI agents are transforming software

    Welcome to the post-SaaS era. AI agents are breaking down applications and making your structured data the new strategic asset for your company.
    • AI
    • 27.02.2026

    5 agentic AI and security risks: how to control them?

    Agentic AI raises unprecedented security risks. How to control them with guardrails and good governance.
    laurent nicolas guennoc
    • Article
    • AI
    • 27.02.2026

    AI Impact Summit 2026: 5 key takeaways

    Converteo was at the AI impact summit 2026 in New Delhi. Laurent Nicolas Guennoc decrypts the AI and agentic trends for you.
    • Article
    • AI
    • 24.02.2026

    Product Builder: The new product manager in the age of AI

    The Product Builder thinks like a product manager and acts like a builder. They are the new key profile for the AI transformation.
    • Article
    • AI
    • 20.02.2026

    Travel & Hospitality: How are AI and Agentic systems redefining the traveler experience?

    How are AI and agentic systems transforming the travel & hospitality industry? Discover new traveler expectations and the AI strategies to implement.
    • Article
    • AI
    • 20.02.2026

    Product Builder : The Manifesto

    L'IA redéfinit le product management. Le Product Manager devient Product Builder, profil hybride qui fusionne stratégie et construction.
    IA agentique et Pricing : comment sortir de l’inaction face au bouleversement à venir ?
    • Article
    • AI
    • 19.02.2026

    Pricing and Agentic AI: Towards a new strategic frontier

    Pricing and Agentic AI: Real-time decisions, autonomous agents, and data strategy to stay competitive.
    Guillaume Pommier
    • Article
    • AI
    • 17.02.2026

    AI Agents & Cybersecurity: The Governance Guide

    Agentic AI introduces new risks. Our guide for robust governance and cybersecurity, from design to maintenance.
    • Article
    • AI
    • 11.02.2026

    AI & Agentic commerce guide: the new customer journey

    Agentic commerce is redefining e-commerce. Discover how AI, GEO, and agents (onsite, protocol) are transforming your digital strategy.
    Raphael Fétique
    • Article
    • AI
    • 05.02.2026

    Do use cases still make sense in the age of AI agents?

    The use case approach, a legacy of digital transformation, is ill-suited for the AI agent revolution. how can we rethink it?
    Quentin Barrat
    • Article
    • AI
    • 03.02.2026

    The UCP Revolution: 5 key pillars to understanding the “Web of Actions”

    UCP transforms your site into a data source. how to structure your catalogue to allow AI agents to buy your products?
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