Post-Cookie & Privacy

The enforcement of new European regulations and the pressure exerted on the posting of third-party cookies (by browsers and users) disrupt marketing practices, with significant impacts on all data marketing scenarios.

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  • Data privacy audit
  • Management of privacy projects
  • Use cases optimization

Data privacy audit

We help you take stock of your personal data processing practices and identify areas of non-compliance in order to deliver concrete and activable solutions:

  • Audit of your personal data processing (purposes, data, etc.)
  • Audit of your internal processes (collection, transfers, etc.)
  • Audit of your data privacy organization (roles, instances, etc.)
  • Definition of a compliance roadmap

Management of privacy projects

We support you in the roll out of your data privacy strategy and steer through your compliance and maintenance projects over time, according to a privacy by design / privacy by default principle.

  • Strategic and operational management of your compliance projects
  • Definition and implementation of dedicated privacy organizations
  • Support in the selection, implementation and monitoring of consent collection solutions (Consent Management Platform, Preference Center, etc.)
  • Training of your teams in data privacy

Use cases optimization

We help you optimize the performance of your data marketing use cases in compliance with data privacy regulations.

  • Management and optimization of your consent rates (via A/B tests)
  • Media & CRM Activation
  • Personalization
  • Monetization of your data (fee-based, insight sharing, tailor-made project)

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