Marketing Mix Modeling is the only unbiased and omnichannel solution to measure the contribution (sales, store visits, etc.) and return on investment of your marketing and media actions.
It does not require tracking of users (cookies, tags, etc.) and may take into account the impact of external factors. It allows you to quantify the expense of the impact of marketing and media to transform them into profit centers, and not just costs.Contact Us
To measure the contribution of your marketing and external factors (media, promotion, seasonality, etc.) to your performance (revenues, e-commerce visits, store visits, brand items, etc.), we roll out customized econometric models (MMM) that measure the long-term evolution of the explanatory factors between them and in comparison with a commercial performance indicator.
We roll out these MMMs at different levels of granularity, to provide you with an overview and strategic vision of the performance of your investments (contribution to sales, ROAS, etc.), applying the only method capable of providing an unbiased omnichannel measurement.
The advantages of MMM models make them key elements of performance measurement devices.
Through our data & business expertise, we support you in this transformation:
Models developed in-house and mastered to avoid the "black box" effect
Data expertise (econometrics, data engineering, data analysis) allowing us to provide you with precise and granular modeling
Consulting expertise allowing us to support you in major projects to develop your measuring system
Business expertise (marketing, media, CRM, etc.) allowing us to build models useful to your business and to analyze their results and bias in order to recommend relevant and valuable actions