CRO, UX and Insight

The analysis of data collected on digital platforms (web and app) offers major opportunities to improve the performance of customer journeys and gives access to advanced and granular management indicators. Through our data expertise, marketing and UX experts, we support you in improving your digital devices (audit), whether in specific points or continuously.

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Nous vous accompagnons afin de mettre en place la meilleure optimisation de vos taux de conversion.
  • Conduct a conversion audit to improve the relevance of customer journeys
  • Implementation of digital dashboarding
  • Roll-out of A/B Testing and Personalization

Conduct a conversion audit to improve the relevance of customer journeys

We combine data analysis, strategic thinking and business expertise to support you in improving the relevance and effectiveness of your customer journeys with a user-centric and conversion-oriented approach.

Implementation of digital dashboarding

We support you in the definition, deployment and evolution of your management dashboards of your digital activity.

  • Definition of steering indicators
  • Help in choosing a data recovery solution (dataviz / BI)
  • Setting up and configuring dashboards
  • Advanced data processing (data engineering and/or statistical modeling of indicators)
  • Evolutionary maintenance

Roll-out of A/B Testing and Personalization

We support you in the qualification and deployment of continuous improvement processes for your digital journeys, in agile mode.

  • Definition of A/B testing / customization strategies and measurement device
  • Help with the choice of solutions
  • Variant design
  • Settings and configuration
  • Performance monitoring
  • In-house CRO unit

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Our resources: CRO, UX and Insight

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