We help you identify and measure the online / offline synergies of your sales channels (store, e-commerce, telesales, etc.) and communication channels (media, direct marketing, etc.) to build and deploy an omnichannel roadmap that maximizes your sales performance and streamlines your costs.
Today, we support major players in Retail, Telecom, Banking/Insurance, etc. in their omnichannel transformation.
We help you understand the relationships between your different sales and communication channels and build a complete view of their performance:
Measuring the impact of each channel on online & offline sales and customer value as well as reducing the cost of care actions.
Auditing the pillars of the omnichannel marketing & sales strategy (range, assortment and pricing rules, etc.)
Defining an omnichannel strategy, tailored objectives for each channel as well as an organization and a roadmap for deployment
Benchmarking market best practices
We support you in defining an optimal omnichannel customer experience:
Mapping and analyzing omnichannel routes (drive-to-store, click&collect, eReservation, Ship-from-Store, visio, chat, etc.)
Highlighting the profiles of digital, offline and omnichannel users, as well as their motivations and obstacles
Transforming your media buying by managing it on the basis of mono- and omnichannel performance indicators (ROPO, Média2Call, etc.)
Identifying new journeys or ways to optimize existing journeys
Factualizing contributions, performance and interruptions in omnichannel journeys
We help you define the key elements to deploy your omnichannel strategy:
Developing a unified vision, built on common indicators and an effective technical base
Engaging all the teams in the omnichannel vision
Ensuring consistent initiatives across channels and media
Our proven methodology is based on several key points:
Identification of steering indicators and construction of dashboards
Definition of omnichannel bodies and governance
Implementation of the essential technical groundwork (electronic money, PIM, OMS, etc.) for an omnichannel operation (product, stock, transactions)
Definition of sales allocation and channel remuneration rules