Media - Converteo

Optimize your media strategy on all channels

We intervene on the entire value chain of media activations. Whether it's branding or acquisition, our consultants help you define your media strategies, objectives, organizations, tools, management methodologies, relationship with your agency, etc., allowing you to optimize your performance using data-driven approaches.

Our expert consultants all have recognized expertise in the management of online channels: SEA, social ads, programmatic, affiliation, video, etc.

Article
Analytics
06.08.2024

Creative analysis: underutilized data that is full of potential

Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.

Article
Analytics
25.07.2024

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals

Article
Media
08.07.2024

Developing a SEA Strategy for Acquiring New Customers

Thibault invites you to explore in detail the technical and organizational adjustments we implement for our clients.

Article
Marketing Performance
01.02.2024

Managing Digital Media Budgets Based on Business Performance Objectives

‘Value-driven management’ is highly praised. But before embarking on such a project, many questions arise.

Article
Media
14.11.2023

Shopping Advantage + Meta: Automation in Service of Marketing

Michaël Niavet, Senior Consultant at Converteo, shares his perspective on Meta's new tool: Shopping Advantage.

Article
Media
28.09.2022

Why should a Learning Agenda be integrated and what are the keys to success?

The data-centric approach is more and more limited by the structural changes in the industry. Especially changes linked to privacy with the tracking ...

Ebook
Media
10.11.2021

Test, learn and earn : Boosting Performances with Facebook test solutions

The digital advertising market is entering the “post-cookie era”. Finding the right balance between privacy and data-driven advertising r...

Article
Ecommerce
30.08.2024

How video redefines the online shopping experience and boosts the performance of e-commerce sites?

The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.

Article
Product Management
28.08.2024

To activate a RCU, it must first be understood as a Data Product

Why the RCU must be considered a product in its own right to fulfill its promises.

Article
AI
24.07.2024

Implementation of Pricing Tools: How to Address the Time-to-Value Challenge

Discover how Converteo helps companies reduce the Time-to-Value of pricing tools and maximize their ROI during a period of inflation.

Article
HR
23.07.2024

Evolving Together: Reinventing Togetherness at Converteo

At Converteo, rapid growth, internationalization, and the ability to adapt are central to our dynamic and present challenges.

Article
AI
16.07.2024

Reinventing the Customer Experience with Artificial Intelligence

Artificial intelligence will reinvent the customer experience: projection and analysis.