• Technology consulting and IT development

    • Technology consulting and IT development

    We support you in digital transformations, new methods of data collection and cross-referencing, and the regulation of your IT environment.

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    At the convergence of a technology consulting firm and a new generation ESN

    Our vocation is to advocate simplicity and agility in a world known for its complexity and rigidity.

    Audit & Master plan

    Cloud & Data

    Platforming

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    Our resources: Technological consulting and IT development

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    Visit our blog
    • Article
    • CRM
    • 16.07.2024

    Implementing a Referral Program: Lessons Learned from Samsung

    Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.
    • Article
    • Data Governance
    • 11.07.2024

    Behind the trend of data mesh lies the true challenge of data decentralization

    Thibault and David strip down the concept of data mesh to reveal what it truly enables and under what conditions.
    • Article
    • Data Collect
    • 10.07.2024

    Removal of Third-Party Cookies and Privacy Sandbox: The Great Blur

    Google Chrome has once again delayed the removal of third-party cookies from its browser to early 2025.
    • Article
    • Data Collect
    • 19.04.2024

    The Impact of App Tracking Transparency on Data Collection

    The introduction of Apple’s App Tracking Transparency (referred to as ATT) marked a turning point in the management of mobile app data.
    • Article
    • Data Governance
    • 06.03.2024

    Digital Marketing Act – Perspectives on Changes for Digital Advertising

    Starting from March 6th, the European Commission will review the actions taken by gatekeepers and may require further modifications.
    • Article
    • Analytics
    • 06.02.2024

    Using Looker Studio with Piano Analytics Data

    We will guide you through building your Looker Studio dashboards with your Piano data, while being aware of these few important considerations.
    • Ebook
    • Data Activation
    • 21.04.2023

    Ebook – Meta & Converteo – The Usage of 1st Party Data

    1st party data has become a gold mine for advertisers in recent years. Provided that it is collected legally, it allows advertisers to improve their ...
    • Article
    • Ecommerce
    • 30.08.2024

    How video redefines the online shopping experience and boosts the performance of e-commerce sites?

    The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.
    • Article
    • Product Management
    • 28.08.2024

    To activate a RCU, it must first be understood as a Data Product

    Why the RCU must be considered a product in its own right to fulfill its promises.
    • Article
    • Analytics
    • 06.08.2024

    Creative analysis: underutilized data that is full of potential

    Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.
    • Article
    • Analytics
    • 25.07.2024

    10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

    Third-party cookies are structurally losing ground, regardless of Google's reversals
    • Article
    • AI
    • 24.07.2024

    Implementation of Pricing Tools: How to Address the Time-to-Value Challenge

    Discover how Converteo helps companies reduce the Time-to-Value of pricing tools and maximize their ROI during a period of inflation.
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    We operate across the entire data value chain: from collection to activation, and modeling as well.

    As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering

    Marketing, digital & data strategy

    Media

    CRM & PRM

    Analytics & CRO

    Product Management

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