Switching to a customer-oriented digital marketing strategy can allow you to gain market share over your competitors. It is still necessary however to frame your projects and fully exploit the potential of available data and possible use cases.Contact us
In a context where targeting is being disrupted by regulatory, technological and behavioural upheavals, we help you write your data marketing use cases and define technological scenarios.
The objective is to provide you with a business plan associated with your audience strategy to justify (or invalidate), for instance, the subscription to a Customer Data Platform, the modification of an organization or the hiring of new profiles to manage audience strategies.
There are several tools that can be used to deploy an audience strategy: DMP, CDP, in-house tools, CRM onboarders, etc.
We can help you deploy these tools by participating in each step of the project:
If you lack resources in your organization (parental leave, increased workload, etc.) we are able to provide you with operational profiles to manage audiences: