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Ebook
Data Activation
21.04.2023

Ebook – Meta & Converteo – The Usage of 1st Party Data

1st party data has become a gold mine for advertisers in recent years. Provided that it is collected legally, it allows advertisers to improve their ...

Article
Media
28.09.2022

Why should a Learning Agenda be integrated and what are the keys to success?

The data-centric approach is more and more limited by the structural changes in the industry. Especially changes linked to privacy with the tracking ...

Ebook
Media
10.11.2021

Test, learn and earn : Boosting Performances with Facebook test solutions

The digital advertising market is entering the “post-cookie era”. Finding the right balance between privacy and data-driven advertising r...