CDP and Marketing Technologies

We make available all our types of experts (business, technical, strategic and operational) to help you make the best choice in customer data, marketing automation and campaign management or sales force automation platforms. 

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Nous mobilisons tous nos types d'experts afin de vous aider à faire le meilleur choix d'outils et de plateformes
  • Drafting of the specifications of your CRM & PRM project
  • Facilitation and follow-up of the CRM & CDP call for tenders
  • Deployment of the CRM & CDP platform

Drafting of the specifications of your CRM & PRM project

To help you choose the most suitable platform for your organization, we support you in the definition of specifications built from:

  • Use cases of internal teams impacted by the platform (CRM, Acquisition, Analytics, Ecommerce, etc.), taking advantage, in particular, of our use case databases
  • Our knowledge of key solutions and features to be found
  • Our mastery of tender processes (timing, feedback, key contacts, publisher relations, etc.)

We draft the various documents, prepare the evaluation grids and define the entire tender process.

Facilitation and follow-up of the CRM & CDP call for tenders

A tender process can put an extra burden on your teams who may lack bandwidth. Our teams can strengthen your tender processes, on the evaluations of bids, on supporting presentations, or on the management of relationships with publishers and integrators through to negotiation.

Deployment of the CRM & CDP platform

We can support you in all or part of your processes for deploying Marketing Automation, Customer Data Platform, Sales Force Tool, etc.:

  • Setup and configuration 
  • Definition and creation of models and data flows Integration with the IS department, installation and development of connectors, 
  • Organisation and process, training and handover 
  • Best practices, change management, reducing the learning curve 
  • Support for the deployment of the first use cases

Our resources: CRM & CDP

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

AI vocal agent: how to guarantee its reliability through QA

How to guarantee the reliability of an AI vocal agent in production? Apply demanding QA: real-world testing, security, and monitoring.

AI vocal agent: how to guarantee its reliability through QA

charles cortes

Product feed optimization for Google and LLMs

How to transform your product feed into a commerce API? Use AI to enrich your data and increase your ROAS on an industrial scale.

AI vocal agent and customer relationship: the Sharlie case by Converteo

How to secure the customer experience with a probabilistic AI vocal agent? Discover the multi-agent architecture and semantic monitoring for Sosh.
De l’IA “boîte noire” à l’IA “responsable par design

Google I/O 2026 announcements: what you need to remember | Converteo

How are the Google I/O 2026 announcements transforming e-commerce? Analysis of the agentic revolution with Gemini Spark and Antigravity.
charles cortes

Agentic commerce: understanding ACP and UCP protocols

How to adapt your e-commerce to LLMs? Master agentic commerce with ACP and UCP protocols.
Commerce agentique et retail : ce qu'il faut retenir de la NRF2026

Google Cloud Next 2026: 3 strategic signals

What to remember from google cloud next 2026? end of the PoC era, industrialization of agentic ai, and announcements from Google Cloud.
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