Politique de Cookies

Cookie Use Policy Converteo.com

I. Glossary

Cookie: A small text file placed on your terminal that identifies your browser or terminal using an IP address.

GDPR: General Data Protection Regulation (EU) 2016/679.

CNIL: Commission Nationale de l’Informatique et des Libertés, the French regulatory authority.

DPO: Data Protection Officer.

II. Preamble and Purpose

1) Scope and Perimeter

Converteo (SIREN 499 582 948, 40 avenue des Terroirs de France, 75012 Paris) attaches particular importance to protecting the personal data of its visitors, in compliance with the General Data Protection Regulation (GDPR, Regulation EU 2016/679) and the amended French Data Protection Act (Loi Informatique et Libertés).

This Policy precisely describes the cookies placed during navigation on the website www.converteo.com, their purpose, their retention period, and the rights you have. It complements our Privacy Policy, which is permanently available on the site.

You can at any time disable the cookies to which you have consented, free of charge, using the deactivation options offered and described below.

2) What is a cookie?

A cookie is a small text file placed on your terminal (computer, tablet, or smartphone) when you visit a website. It does not allow you to be identified personally: it only identifies your browser or terminal via an IP address, and records certain browsing information (pages viewed, duration of the visit, screen resolution, etc.).

Only the issuer of the cookie in question is likely to read or modify the information contained within it.

There are different types of cookies:

– Session cookies that disappear as soon as you leave the Site;

– Permanent cookies that remain on your terminal equipment until their lifespan expires or until you delete them using your browser’s features.

You are thus informed that, during your visits to this site, cookies may be installed on your terminal equipment.

III. Categories of cookies used

The cookies used on our site are classified into the following categories:

Strictly necessary cookies: essential for the operation of the site. They allow, for example, your browsing preferences to be remembered or your session to be maintained. They are placed on the basis of our legitimate interest in providing you with a functional site and do not require your prior consent (Article 5 of the ePrivacy Directive). You can object to them via your browser settings, but this may degrade your browsing experience.
Audience measurement cookies (statistics): analyze site use (pages visited, navigation path, session duration) to improve our content and user experience. They are only placed with your prior consent, collected via our cookie banner.
Marketing and B2B tracking cookies: Converteo is a B2B consulting firm. We use marketing cookies to measure the performance of our digital campaigns and identify visiting companies for commercial purposes. These cookies are only placed with your consent. We use cookies to display targeted advertisements on this site on behalf of third-party advertisers.

IV. Data processed and retention periods

The personal data processed via cookies are:

your IP address and a session identifier created during your first visit (maximum duration: 13 months);
if you consent to statistical cookies: browsing data (pages visited, duration, arrival source), kept for a maximum of 13 months;
if you consent to marketing cookies: IP address, session identifier, browsing data necessary for campaign performance measurement, kept for a maximum of 13 months (unless otherwise indicated in the table below).

Upon expiration of these periods, no data about you is retained. Anonymized data may, however, be kept for aggregated statistical purposes, in accordance with our anonymization policy.

V. List of cookies placed by Converteo

Name	Purpose	Legal Basis	Duration
_ga	Google Analytics audience measurement	Consent	13 months
_ga_XXXXXXXX	Google Analytics audience measurement	Consent	13 months
_gcl_au	Google Ads conversion	Consent	90 days
cc_cookie	Remembering cookie preferences	Legitimate interest	12 months
PHPSESSID	Browsing session management	Legitimate interest	Session

VI. List of cookies placed by third parties

Name	Publisher	Purpose	Legal Basis	Duration
_ga, _gid, _gat	Google Analytics	Audience measurement	Consent	13 months / 24h
_gcl_au	Google Ads	Conversion measurement	Consent	90 days
_gads, _gac_*	Google Ads	Targeted advertising	Consent	13 months
_fbp, _fbc	Meta Pixel	Performance measurement	Consent	90 days
hubspotutk, __hstc, __hssc, __hssrc	HubSpot	Visitor journey tracking	Consent	13 months
li_fat_id, lidc, UserMatchHistory	LinkedIn Insight	Audience measurement	Consent	30 days
_at_check, ATInternet_*	AT Internet (Piano Analytics)	Audience measurement and behavioral analysis	Consent	13 months
_cs_id, _cs_s, _cs_ex	ContentSquare	UX analysis and session recording (heatmaps, paths)	Consent	13 months
_hjSessionUser_, _hjSession_	Hotjar (Contentsquare Group)	UX analysis, session recording and heatmaps	Consent	Session / 1 year
ig_did, ig_nrcb, csrftoken	Instagram (Meta Platforms)	Embedding Instagram content and social tracking	Consent	Session / 1 year
_twitter_sess, auth_token, ct0	Twitter / X (X Corp.)	Embedding Twitter/X content and social sharing	Consent	Session / 1 year
__cflb		Placed as part of load balancing to route application traffic to the fastest server and optimize user experience.	Necessary	1 day (24 hours)
_cfuvid / __cf_bm	Lemlist	Used by Cloudflare (lemlist provider) to distinguish humans from malicious bots and secure navigation.	Necessary	Session / 1 year
UserMatchHistory	LinkedIn Ads	Enables synchronization of LinkedIn IDs to track ad effectiveness and perform targeting/retargeting.	Consent	30 days
bcookie	LinkedIn Ads	Used to uniquely identify the browser device to detect potential advertising abuse or fraud.	Consent	1 to 2 years
bscookie	LinkedIn Ads	Used to secure and remember the user’s authentication status on the LinkedIn platform.	Consent	2 years
lidc	LinkedIn Ads	Helps optimize routing of ad servers and track the use of integrated advertising services.	Consent	1 day (24 hours)
li_gc	LinkedIn Ads	Stores the user’s choice and consent status for the use of non-essential cookies.	Necessary	6 months
li_mc	LinkedIn Ads	Acts as a temporary cache to remember the user’s consent choices on the client side.	Necessary	6 months
lang	LinkedIn Ads	Remembers the user’s language preference to display ads and embedded content in the correct language.	Consent	Session

VII. Sharing the use of your terminal with other people

If your terminal is used by multiple people, and when the same terminal has multiple browsing software programs, we cannot ensure with certainty that the services and advertisements intended for your terminal equipment correspond indeed to your own use of this terminal equipment and not to that of another user of this terminal equipment.

Sharing the use of your terminal equipment with other people and configuring your browser settings regarding cookies are your free choice and responsibility.

VIII. Consent

During your first visit to our Site, you are offered the option to accept, configure, or refuse the use of certain cookies.

If you do not want cookies to be installed or read on your terminal equipment, a refusal cookie will be placed on your equipment, so that UFCV records the information that you opposed the use of cookies. If you delete this refusal cookie, it will no longer be possible to identify you as having refused the use of cookies.

Similarly, when you accept the placement of cookies, a consent cookie is installed.

Refusal or consent cookies must remain on your terminal equipment. You can modify your choices from the “Manage my cookies” link at the bottom of each page of the site.

IX. How to manage your preferences?

You can modify your choices at any time:

via our cookie banner, accessible from the “Manage my cookies” link at the bottom of each page of the site;
directly from your browser settings (Chrome, Edge, Safari, Firefox, Opera).

X. Data transfers outside the European Union

Some statistical and marketing cookies transmit your IP address and session identifier to service providers established outside the European Union (notably in the United States). These transfers are governed by appropriate safeguards (standard contractual clauses or adequacy decision).

XI. Your rights

In accordance with the GDPR, you have the right of access, rectification, erasure, restriction, portability, the right to object (Art. 21 GDPR), and to define instructions after death. To exercise these rights: email dpo@converteo.com or mail: Converteo — To the attention of the DPO, 40 avenue des Terroirs de France, 75012 Paris.

XII. Contact and remedies

1) DPO: dpo@converteo.com

2) CNIL — 3 place of Fontenoy — TSA 80751, 75334 Paris Cedex 07 / 01 53 73 22 22.

XIII. Updates

Converteo reserves the right to modify this Policy at any time.

Cookie Policy