Loyalty programs

From the audit of your program to the technical deployment of offer engines and the design of the loyalty program, we write, deploy and optimize tailor-made loyalty programs.

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  • Auditing of the loyalty program
  • Design of loyalty programs
  • Architecture and deployment of loyalty platforms

Auditing of the loyalty program

We analyze your existing loyalty program from its different angles and make recommendations for its evolution:

  • ROI of the program
  • Data quality and completeness
  • Effectiveness and relevance of benefits
  • Embasement methods and compliance with regulations (GDPR)

Technical and functional architecture of the platform

Design of loyalty programs

With our customers, we co-design their tailor-made loyalty program according to their industry and context:

  • Strategy and objectives
  • Benefits,content, serviceware
  • Level of generosity, "earn & burn" mechanics
  • Program's KPIs
  • IT architecture

We associate a business plan as well as a strategy to support organizational change and IT to validate and prepare the deployment of these projects.

Architecture and deployment of loyalty platforms

To ensure the success of your transformation or acceleration projects, our technical teams can help you define and build your architecture and data flows:

  • Functional architecture and data
  • Data template

Once the framework has been established, our IT consultants develop and deploy loyalty platforms, from the application through to the website and the back office.

We work in the technical environments of our clients and we ensure the control of the platforms by their teams.

Our resources: Loyalty Programs

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

How video redefines the online shopping experience and boosts the performance of e-commerce sites?

The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.

To activate a RCU, it must first be understood as a Data Product

Why the RCU must be considered a product in its own right to fulfill its promises.

Creative analysis: underutilized data that is full of potential

Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals

Implementation of Pricing Tools: How to Address the Time-to-Value Challenge

Discover how Converteo helps companies reduce the Time-to-Value of pricing tools and maximize their ROI during a period of inflation.

Evolving Together: Reinventing Togetherness at Converteo

At Converteo, rapid growth, internationalization, and the ability to adapt are central to our dynamic and present challenges.
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