• CDP, CRM & Marketing Technologies

    • A CRM & CDP strategy to optimize sales performance

    Support in the framing, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions

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    We help you in the scoping, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions.

    We support you from the definition to the implementation of your PRM & CRM strategy, from the packaging and data catching to the design and execution of relationship, loyalty, nurturing or inbound marketing programs, in a multi-channel perspective.

    Relational marketing

    Loyalty programs

    CRM qualification and strategy

    Choice & roll out of CRM/PRM & CDP platforms

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    Our resources: CRM & PRM

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    • Article
    • CRM
    • 16.07.2024

    Implementing a Referral Program: Lessons Learned from Samsung

    Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.
    • Article
    • Agentique
    • 30.04.2026

    AI Voice Agents in insurance: 3 key takeaways

    How to deploy a high-performing AI voice agent in insurance?
    Commerce agentique et retail : ce qu'il faut retenir de la NRF2026
    • Article
    • Agentique
    • 27.04.2026

    Google Cloud Next 2026: 3 strategic signals

    What to remember from google cloud next 2026? end of the PoC era, industrialization of agentic ai, and announcements from Google Cloud.
    • Article
    • Agentique
    • 27.04.2026

    How to: deploy an AI agent in production in 4 months for lacoste

    How do you industrialize an agentic platform? Discover lacoste's strategy for deploying a high-performing, connected AI agent in just 4 months.
    • Article
    • Agentique
    • 30.03.2026

    AI product builder vs PM and Designer: who does what in ai?

    what is the role of the ai product builder? discover how they collaborate with the pm and designer to transform a vision into a tangible ai product.
    • Article
    • Agentique
    • 27.03.2026

    AI Agent: why the product builder must learn to collaborate

    Partner in ai and product management at Converteo, David Spire assists organizations in transforming their product strategy in the age of ai and dat...
    Etienne Fenetrier
    • Article
    • Agentique
    • 24.03.2026

    AI product manager: 3 steps to become a product builder

    Why do 95% of AI projects fail? discover how to move from project management to building robust and profitable AI products.
    • Article
    • Agentique
    • 20.03.2026

    Agentic commerce: how to maintain control over a purchase journey that brands no longer control?

    Agentic commerce is redefining the brand-customer relationship. How can you adapt your SEO and retail strategy ?
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    We operate across the entire data value chain: from collection to activation, and modeling as well.

    As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering

    Marketing, digital & data strategy

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    Technology consulting and IT development

    Analytics & CRO

    Product Management

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