Dynamic Pricing and Offer Management Through Data

Inflationary trends force companies to continually adjust the commercial and marketing characteristics of their product portfolios based on competition, purchase prices, and customer acceptance.

How to manage your offering dynamically while integrating all dimensions and avoiding financial losses?

Inflation reached record levels in February 2023: 6.2% in France (and 8.5% in the Eurozone), the highest since 1985. Despite a forecasted slow down by the end of 2023, inflation is expected to return to a typical level of 2% only by 2025.

In this white paper, explore the expertise of Emilie Gariel, our Data Business Consulting Partner and pricing expert at Converteo.

• Demonstrating agility with more dynamic pricing
• Managing competitive positioning
• Strengthening pricing power

Download the full Converteo white paper (published as part of the EBG Yearbook 2023).