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    • Article
    • 28.11.2023

    Optimization of the Offer in Retail: An Opportunity to Rethink Customer Strategy

    With inflation and declining consumption, retailers are trimming their product range. How to stay profitable and keep customers happy?
    • Article
    • 27.11.2023

    First-party data: why and how to collect it effectively?

    As third-party cookies fade away, focus is turning to first-party data, sparking increased interest beyond just CRM teams.
    • Article
    • 21.11.2023

    Verteego and Converteo: AI Supporting Decision-Making in Retail

    Rupert Schiessl and Raphaël Fétique share their perspectives on the benefits of AI in decision-making.
    • Article
    • 20.11.2023

    CDP: A New Eldorado or Just Another Marketing Disillusion?

    It is, in a way, the missing link between marketing, IT/data, and sales. And yet!
    • Article
    • 15.11.2023

    How Generative AI Is Transforming Customer Service?

    With 79% of customers ready to switch after a bad experience, customer service is now a key differentiator. Customers expect seamless experiences and
    • Article
    • Media
    • 14.11.2023

    Shopping Advantage + Meta: Automation in Service of Marketing

    Michaël Niavet, Senior Consultant at Converteo, shares his perspective on Meta's new tool: Shopping Advantage.
    • Article
    • HR
    • 08.11.2023

    Vanessa, Converteo alumni, between world tour and career change

    Vanessa is what we call a "boomerang" employee. Let us share her story.
    Le product management à l’ère de la data et de l’IA par David Spire & Jeremie Levy - Converteo - Conseil Data & Product Management
    • Article
    • Product Management
    • 06.11.2023

    Product Management in the Era of Data and AI

    David and Jérémie discuss the reasons that led Converteo to launch this new venture and outline the vision the firm aims to bring to the market.
    • Article
    • 03.11.2023

    Piano Analytics Unveils Workspaces: Analysis and Breakdown

    At the Piano Academy Live on November 15-16, 2022, Piano announced that it was working on a new reporting tool called Workspaces.
    • Article
    • 31.10.2023

    Data and AI in the Service of Luxury: Toward a New Era of Excellence

    To uphold its prestige and offer a top-tier experience, luxury must evolve, with data and AI at the core of this transformation.
    • 26.10.2023

    Ensuring Comprehensive and GDPR-Compliant Measurement with Piano Analytics

    Given the growing compliance challenges faced by companies, audience measurement is becoming an increasingly critical issue.
    • 24.10.2023

    The Transformation of Media Agencies: New Challenges and Opportunities

    Florent Thuilliez, Media Manager, offers us an analysis of the evolution of media agencies, an ecosystem undergoing significant upheaval and transfor
    • Article
    • 18.10.2023

    Data Privacy Framework (DPF): What Changes in the Use of American Solutions

    The Data Privacy Framework, which came into effect in July 2023, simplifies the transfer of personal data from the European Union to the United State...
    • Article
    • Marketing Performance
    • 03.10.2023

    Marketing Mix Modeling: Why and How to (Properly) Internalize It?

    Take the approach even further by internalizing the marketing mix modeling tool to gain greater control and mastery over data and algorithms.
    • Article
    • Marketing Performance
    • 20.09.2023

    Marketing Mix Modeling: a powerful tool that is becoming increasingly relevant

    Guilhem Bodin, partner and media expert at Converteo, shares his insights on Marketing Mix Modeling, a powerful tool at the service of decision-makin...
    • Other
    • 15.09.2023

    How to Transform Recruitment and Retention Strategies for Scarce Talent Profiles Using Data?

    Today, Marie Diane Picot, Director of Human Resources, shares in an interview how BigMat has transformed its recruitment and retention strategy for s...
    • Article
    • Pricing
    • 28.07.2023

    Pricing: Technology Has (Completely) Transformed It in Ten Years!

    How can you anticipate changes in logistics or raw material costs and adjust pricing at the right time, whether increasing or decreasing?
    • 26.07.2023

    How to Map Your Digital Ecosystem to Prioritize Your Positioning Opportunities?

    It is crucial for businesses to stand out amidst the chaos of the internet, and to do so, they need to have a polished, distinctive, and effective co...
    • Article
    • 25.07.2023

    Accor and Converteo: Serverside for Performance, the Example of CAPI Deployment

    Perspectives from Accor and Converteo Server-Side for Performance: The Example of CAPI Deployment at Accor The gradual phase-out of cookies is forcin...
    • Article
    • Privacy
    • 12.07.2023

    Data Privacy Framework: What Are the Implications?

    The European Commission adopted an adequacy decision on July 10, 2023, for the EU-U.S. Data Privacy Framework.
    • Article
    • Local Marketing
    • 26.06.2023

    How to Properly Anticipate the End of Paper Catalogs?

    Discover tips and recommendations for successfully navigating the end of catalogs and seizing the opportunities of digitalization.
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