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    • Article
    • Product Management
    • 20.02.2024

    Product Management: the (urgent) importance of realigning with the economic reality of businesses!

    The success of a product relies not only on user adoption but also on the ability to make it financially and operationally relevant.
    • Article
    • Analytics
    • 06.02.2024

    Using Looker Studio with Piano Analytics Data

    We will guide you through building your Looker Studio dashboards with your Piano data, while being aware of these few important considerations.
    • Article
    • Marketing Performance
    • 01.02.2024

    Managing Digital Media Budgets Based on Business Performance Objectives

    ‘Value-driven management’ is highly praised. But before embarking on such a project, many questions arise.
    • Article
    • AI
    • 19.01.2024

    Product Management Data & AI: what missions, what profiles, what particularities?

    David Spire, Partner of the Product Practice at Converteo, and Hervé Guignot, who leads the development of Data and AI Products at Decathlon
    • Article
    • Ecommerce
    • 12.01.2024

    Marketplace: the age of reason?

    Despite these remarkable successes, some marketplaces are struggling, failing to master the key factors inherent to this model.
    • Article
    • 10.01.2024

    Data Clean Rooms: A Key Element of the New Cookieless Paradigm?

    Discover how Data Clean Rooms are transforming the digital marketing landscape in response to the extinction of third-party cookies.
    • Article
    • Analytics
    • 09.01.2024

    Exploit the Potential of the GA4 Interface with Collections

    With the discontinuation of data processing in Universal Analytics, it is essential to master its replacement, Google Analytics 4.
    • Other
    • 05.01.2024

    Can we still do customer loyalty like before?

    It has become imperative to evolve loyalty programs to ensure they remain relevant and effective.
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    • 21.12.2023

    Press release – Converteo Launches Pricing Strategy, Operations & Solutions Offer

    Converteo, the hybrid data and business consulting firm, is launching a Pricing Strategy, Operations & Solutions offer.
    • Article
    • 20.12.2023

    What are the prerequisites for implementing a CDP?

    Customer Data Platforms are gradually becoming essential in data-driven companies. But what key factors should be taken into account before deploymen...
    • Article
    • 19.12.2023

    Addingwell and Converteo: what future for server-side in 2024?

    All roads lead to server-side: improving web performance, anticipating the end of cookies, GDPR compliance...
    • Article
    • 28.11.2023

    Optimization of the Offer in Retail: An Opportunity to Rethink Customer Strategy

    With inflation and declining consumption, retailers are trimming their product range. How to stay profitable and keep customers happy?
    • Article
    • 27.11.2023

    First-party data: why and how to collect it effectively?

    As third-party cookies fade away, focus is turning to first-party data, sparking increased interest beyond just CRM teams.
    • Article
    • AI
    • 21.11.2023

    Verteego and Converteo: AI Supporting Decision-Making in Retail

    Rupert Schiessl and Raphaël Fétique share their perspectives on the benefits of AI in decision-making.
    • Article
    • 20.11.2023

    CDP: A New Eldorado or Just Another Marketing Disillusion?

    It is, in a way, the missing link between marketing, IT/data, and sales. And yet!
    • Article
    • AI
    • 15.11.2023

    How Generative AI Is Transforming Customer Service?

    With 79% of customers ready to switch after a bad experience, customer service is now a key differentiator. Customers expect seamless experiences and
    • Article
    • Media
    • 14.11.2023

    Shopping Advantage + Meta: Automation in Service of Marketing

    Michaël Niavet, Senior Consultant at Converteo, shares his perspective on Meta's new tool: Shopping Advantage.
    • Article
    • HR
    • 08.11.2023

    Vanessa, Converteo alumni, between world tour and career change

    Vanessa is what we call a "boomerang" employee. Let us share her story.
    • Article
    • AI
    • 06.11.2023

    Product Management in the Era of Data and AI

    David and Jérémie discuss the reasons that led Converteo to launch this new venture and outline the vision the firm aims to bring to the market.
    • Article
    • 03.11.2023

    Piano Analytics Unveils Workspaces: Analysis and Breakdown

    At the Piano Academy Live on November 15-16, 2022, Piano announced that it was working on a new reporting tool called Workspaces.
    • Article
    • AI
    • 31.10.2023

    Data and AI in the Service of Luxury: Toward a New Era of Excellence

    To uphold its prestige and offer a top-tier experience, luxury must evolve, with data and AI at the core of this transformation.
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