Audit & Master plan

Audit and master plan

We support our clients in setting up a master plan of their information system. This major step is often necessary when this information system, or at least part of it, comes to the end of a life cycle and is no longer able to meet some of your needs.

Audit

By combining your experience with our expertise, we provide you with a comprehensive mapping of your information system. We help you identify pain points and use cases that will allow you to define your roadmap and prioritize your projects.

Our Data Engineer team helps you to map your flows, identify possible areas for improvement and your data quality problems.

Support

We can support you in some of the projects prioritized during the drafting of the master plan, with a positioning that will vary according to the projects:

CRM: integration, configuration and personalization
Datalake/DWH: implementation, redesign, maintenance
Platforming: design, implementation, maintenance

Article
CRM
16.07.2024

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

Article
Data Governance
11.07.2024

Behind the trend of data mesh lies the true challenge of data decentralization

Thibault and David strip down the concept of data mesh to reveal what it truly enables and under what conditions.

Article
Data Collect
10.07.2024

Removal of Third-Party Cookies and Privacy Sandbox: The Great Blur

Google Chrome has once again delayed the removal of third-party cookies from its browser to early 2025.

Article
Data Collect
19.04.2024

The Impact of App Tracking Transparency on Data Collection

The introduction of Apple’s App Tracking Transparency (referred to as ATT) marked a turning point in the management of mobile app data.

Article
Data Governance
06.03.2024

Digital Marketing Act – Perspectives on Changes for Digital Advertising

Starting from March 6th, the European Commission will review the actions taken by gatekeepers and may require further modifications.

Article
Analytics
06.02.2024

Using Looker Studio with Piano Analytics Data

We will guide you through building your Looker Studio dashboards with your Piano data, while being aware of these few important considerations.

Ebook
Data Activation
21.04.2023

Ebook – Meta & Converteo – The Usage of 1st Party Data

1st party data has become a gold mine for advertisers in recent years. Provided that it is collected legally, it allows advertisers to improve their ...