Data strategy

Data has become a major performance factor for companies: business management, data monetization, knowledge & targeting of customers & leads, development of operational efficiency, etc.

Through our data, business and consulting expertise, we help you build and deploy a data strategy to support your performance, as well as set up the essential capabilities for its deployment.

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  • Define your roadmap and your data strategy
  • Structure the capabilities needed to enhance your data strategy

Define your roadmap and your data strategy

We rely on tried and tested methodology, based on mapping your data ecosystem and identifying your use cases, to help you frame your data strategy and roadmap.

We bring a unique mix of expertise in data (data analysis, data engineering & architecture, data science, etc.), consulting (strategy & operations) and business (monetization, marketing, commercial efficiency, media & CRM, business intelligence, etc.), to intervene at all levels of your business (from the ExCo to operational teams) and identify the use cases of your data bringing the most value.

Structure the capabilities needed to enhance your data strategy

We help you identify and implement the essential capabilities to deploy your data strategy.

We audit the organization of your data teams and your technical ecosystem to recommend the necessary evolutions in all the key capabilities for data development:

  • Skills & organization
  • Data governance
  • Data privacy
  • Tools
  • Process between technical and business teams...

On the strength of our hybrid expertise, we help you manage your data transformation projects (which combine technical complexity and strong business challenges) or we reinforce your teams as they evolve.

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Our resources: Data strategy

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

Behind the trend of data mesh lies the true challenge of data decentralization

Thibault and David strip down the concept of data mesh to reveal what it truly enables and under what conditions.

Removal of Third-Party Cookies and Privacy Sandbox: The Great Blur

Google Chrome has once again delayed the removal of third-party cookies from its browser to early 2025.

The Impact of App Tracking Transparency on Data Collection

The introduction of Apple’s App Tracking Transparency (referred to as ATT) marked a turning point in the management of mobile app data.

Digital Marketing Act – Perspectives on Changes for Digital Advertising

Starting from March 6th, the European Commission will review the actions taken by gatekeepers and may require further modifications.

Using Looker Studio with Piano Analytics Data

We will guide you through building your Looker Studio dashboards with your Piano data, while being aware of these few important considerations.

Environmental and Energy Transition: The Central Role of Data (1/2)

The role of data in driving businesses' environmental transition. Converteo highlights key challenges in data collection, quality, and governance fo

Ebook – Meta & Converteo – The Usage of 1st Party Data

1st party data has become a gold mine for advertisers in recent years. Provided that it is collected legally, it allows advertisers to improve their ...
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