Plateforming

We support our clients in their projects to redesign or build application platforms, hosted by us or within their own infrastructure. We develop and implement complete infrastructure, application and data organization solutions adapted to the constraints of the IS in place, or breakaway solutions to embody a change in strategy or strong business constraints.

Designing application platforms connected to your tools

We design and build complete and connected application platforms with your tools:

Tools for administration of offers and business repositories
Call Center Sales support tools
Loyalty programs (shops, mobile apps, websites)

These platforms can be offered in SaaS and hosted by us, be integrated into your IS system or on cloud platforms. We can carry out monitoring and maintenance.

Development of integrations and connectors between your solutions

We integrate new tools or connectors to improve your operational performance, improve the reliability of your data or optimize your marketing efforts:

B2B / B2C CRM, reconciliation of leads and customers for a single customer vision
CRM Sales and centralization of data from IS tools and third parties for enriched customer knowledge
CRM Marketing and Automation of maturation, loyalty and retention processes
ERP and establishment of single source of truth repositories, for orders, quotes and products
Call Center and CTI tools to accelerate prospecting and sales

Article
CRM
16.07.2024

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

Article
Data Governance
11.07.2024

Behind the trend of data mesh lies the true challenge of data decentralization

Thibault and David strip down the concept of data mesh to reveal what it truly enables and under what conditions.

Article
Data Collect
10.07.2024

Removal of Third-Party Cookies and Privacy Sandbox: The Great Blur

Google Chrome has once again delayed the removal of third-party cookies from its browser to early 2025.

Article
Data Collect
19.04.2024

The Impact of App Tracking Transparency on Data Collection

The introduction of Apple’s App Tracking Transparency (referred to as ATT) marked a turning point in the management of mobile app data.

Article
Data Governance
06.03.2024

Digital Marketing Act – Perspectives on Changes for Digital Advertising

Starting from March 6th, the European Commission will review the actions taken by gatekeepers and may require further modifications.

Article
Analytics
06.02.2024

Using Looker Studio with Piano Analytics Data

We will guide you through building your Looker Studio dashboards with your Piano data, while being aware of these few important considerations.

Article
CSR
21.04.2023

Environmental and Energy Transition: The Central Role of Data (1/2)

The role of data in driving businesses' environmental transition. Converteo highlights key challenges in data collection, quality, and governance fo

Ebook
Data Activation
21.04.2023

Ebook – Meta & Converteo – The Usage of 1st Party Data

1st party data has become a gold mine for advertisers in recent years. Provided that it is collected legally, it allows advertisers to improve their ...