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    • Article
    • Marque Employeur
    • 16.05.2024

    Between CRM expertise and bedtime stories: balancing a role as a senior consultant and a mother

    Between CRM expertise and bedtime stories, Anne-Laure tells us how she balances her role as a senior consultant and a mother.
    • Article
    • CSR
    • 22.04.2024

    Current State of Climate and Environmental Impact Measurement in Advertising

    Initial observations and some perspectives on the impact of the DMA on the digital advertising industry.
    • Article
    • Data Collect
    • 19.04.2024

    The Impact of App Tracking Transparency on Data Collection

    The introduction of Apple’s App Tracking Transparency (referred to as ATT) marked a turning point in the management of mobile app data.
    • Article
    • AI
    • 17.04.2024

    Optimized E-commerce Content: A Pragmatic Roadmap to Boost Your IAG

    In recent months, within the pilot projects we have carried out for our clients, we have validated the estimates through experience.
    • Article
    • Analytics
    • 28.03.2024

    Piano launches “Measurements”: everything you need to know

    What is 'Measurements,' the new Piano feature designed to complement behavioral data with contextual data?
    • Article
    • CSR
    • 27.03.2024

    Second-hand: which model to choose and where to start?

    Entire sectors, such as ready-to-wear and the nonprofit sector, are seeing their traditional models being challenged.
    • Article
    • AI
    • 21.03.2024

    European AI Act: A Necessary Framework, but Insufficient in the Global Race for AI?

    Is this text adapted to the current market situation? Does it contain flaws? Does it represent an obstacle?
    • Article
    • Pricing
    • 20.03.2024

    B2B Pricing: What is the Balance Between Performance and Simplicity?

    Companies are challenged to find a balance between optimized individual pricing complexity and operational simplicity...
    • Article
    • Data Governance
    • 06.03.2024

    Digital Marketing Act – Perspectives on Changes for Digital Advertising

    Starting from March 6th, the European Commission will review the actions taken by gatekeepers and may require further modifications.
    • Article
    • CSR
    • 01.03.2024

    Cultivating Continuous Excellence Through Training

    Discover Converteo's recipe for the continuous development of our consultants' skills.
    • Article
    • Product Management
    • 20.02.2024

    Product Management: the (urgent) importance of realigning with the economic reality of businesses!

    The success of a product relies not only on user adoption but also on the ability to make it financially and operationally relevant.
    • Article
    • Analytics
    • 06.02.2024

    Using Looker Studio with Piano Analytics Data

    We will guide you through building your Looker Studio dashboards with your Piano data, while being aware of these few important considerations.
    • Article
    • Marketing Performance
    • 01.02.2024

    Managing Digital Media Budgets Based on Business Performance Objectives

    ‘Value-driven management’ is highly praised. But before embarking on such a project, many questions arise.
    • Article
    • AI
    • 19.01.2024

    Product Management Data & AI: what missions, what profiles, what particularities?

    David Spire, Partner of the Product Practice at Converteo, and Hervé Guignot, who leads the development of Data and AI Products at Decathlon
    • Article
    • Ecommerce
    • 12.01.2024

    Marketplace: the age of reason?

    Despite these remarkable successes, some marketplaces are struggling, failing to master the key factors inherent to this model.
    • Article
    • 10.01.2024

    Data Clean Rooms: A Key Element of the New Cookieless Paradigm?

    Discover how Data Clean Rooms are transforming the digital marketing landscape in response to the extinction of third-party cookies.
    • Article
    • Analytics
    • 09.01.2024

    Exploit the Potential of the GA4 Interface with Collections

    With the discontinuation of data processing in Universal Analytics, it is essential to master its replacement, Google Analytics 4.
    • Other
    • 05.01.2024

    Can we still do customer loyalty like before?

    It has become imperative to evolve loyalty programs to ensure they remain relevant and effective.
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    • 21.12.2023

    Press release – Converteo Launches Pricing Strategy, Operations & Solutions Offer

    Converteo, the hybrid data and business consulting firm, is launching a Pricing Strategy, Operations & Solutions offer.
    • Article
    • 20.12.2023

    What are the prerequisites for implementing a CDP?

    Customer Data Platforms are gradually becoming essential in data-driven companies. But what key factors should be taken into account before deploymen...
    • Article
    • 19.12.2023

    Addingwell and Converteo: what future for server-side in 2024?

    All roads lead to server-side: improving web performance, anticipating the end of cookies, GDPR compliance...
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