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    • Article
    • Data Collect
    • 10.07.2024

    Removal of Third-Party Cookies and Privacy Sandbox: The Great Blur

    Google Chrome has once again delayed the removal of third-party cookies from its browser to early 2025.
    • Article
    • Media
    • 08.07.2024

    Developing a SEA Strategy for Acquiring New Customers

    Thibault invites you to explore in detail the technical and organizational adjustments we implement for our clients.
    • Article
    • Ecommerce
    • 03.07.2024

    Using data to anticipate and mitigate the impact of stockouts in e-commerce

    In e-commerce, optimizing stock levels is a key to success. Striking the right balance between stockouts and overstocking can sometimes be challengin...
    • Article
    • 28.06.2024

    Server-Side Piano Analytics: Advantages and Disadvantages

    Opting for a Server-Side implementation with Piano Analytics means giving up the SDK and its features to send data directly via the collection API.
    • Article
    • Analytics
    • 20.06.2024

    Google Analytics 4 – Ensuring Continuity of Management in BigQuery

    Universal Analytics, in its 360 version, will permanently shut down in July. However, we notice that many clients still want to use it.
    • Article
    • AI
    • 19.06.2024

    Generative AI and E-commerce: The First Feedback from Vertbaudet

    The leader in the online children's market has initiated a series of POCs (Proofs of Concept) on the topic of e-commerce performance...
    • Article
    • 18.06.2024

    Prelovv and Converteo: The second-hand market is a strategic opportunity to seize for luxury brands

    Luxury brands are increasingly recognizing second-hand as not only an ecological imperative but also a strategic opportunity.
    • Article
    • Analytics
    • 12.06.2024

    The discipline of experimentation in the era of Product Management

    Our experts examine the role of data and experimentation in product discovery.
    • Article
    • Pricing
    • 04.06.2024

    Study: Is price really the number one purchase factor?

    Converteo conducted an extensive study on the impact of price as a factor in the purchasing decisions of B2C consumers.
    • Article
    • Analytics
    • 28.05.2024

    Piano Analytics and the End of Third-Party Cookies

    The critical date has been postponed, but questions still arise about the potential impacts this change may have on analytics.
    • Article
    • Ecommerce
    • 23.05.2024

    Social commerce: An essential pillar of tomorrow’s e-commerce

    Social commerce has become an essential tool for brands to connect with and engage their customers, thus transforming the landscape...
    • Article
    • Marque Employeur
    • 16.05.2024

    Between CRM expertise and bedtime stories: balancing a role as a senior consultant and a mother

    Between CRM expertise and bedtime stories, Anne-Laure tells us how she balances her role as a senior consultant and a mother.
    • Article
    • CSR
    • 22.04.2024

    Current State of Climate and Environmental Impact Measurement in Advertising

    Initial observations and some perspectives on the impact of the DMA on the digital advertising industry.
    • Article
    • Data Collect
    • 19.04.2024

    The Impact of App Tracking Transparency on Data Collection

    The introduction of Apple’s App Tracking Transparency (referred to as ATT) marked a turning point in the management of mobile app data.
    • Article
    • AI
    • 17.04.2024

    Optimized E-commerce Content: A Pragmatic Roadmap to Boost Your IAG

    In recent months, within the pilot projects we have carried out for our clients, we have validated the estimates through experience.
    • Article
    • Analytics
    • 28.03.2024

    Piano launches “Measurements”: everything you need to know

    What is 'Measurements,' the new Piano feature designed to complement behavioral data with contextual data?
    • Article
    • CSR
    • 27.03.2024

    Second-hand: which model to choose and where to start?

    Entire sectors, such as ready-to-wear and the nonprofit sector, are seeing their traditional models being challenged.
    • Article
    • AI
    • 21.03.2024

    European AI Act: A Necessary Framework, but Insufficient in the Global Race for AI?

    Is this text adapted to the current market situation? Does it contain flaws? Does it represent an obstacle?
    • Article
    • Pricing
    • 20.03.2024

    B2B Pricing: What is the Balance Between Performance and Simplicity?

    Companies are challenged to find a balance between optimized individual pricing complexity and operational simplicity...
    • Article
    • Data Governance
    • 06.03.2024

    Digital Marketing Act – Perspectives on Changes for Digital Advertising

    Starting from March 6th, the European Commission will review the actions taken by gatekeepers and may require further modifications.
    • Article
    • CSR
    • 01.03.2024

    Cultivating Continuous Excellence Through Training

    Discover Converteo's recipe for the continuous development of our consultants' skills.
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