CDP and Marketing Technologies

We make available all our types of experts (business, technical, strategic and operational) to help you make the best choice in customer data, marketing automation and campaign management or sales force automation platforms. 

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Nous mobilisons tous nos types d'experts afin de vous aider à faire le meilleur choix d'outils et de plateformes
  • Drafting of the specifications of your CRM & PRM project
  • Facilitation and follow-up of the CRM & CDP call for tenders
  • Deployment of the CRM & CDP platform

Drafting of the specifications of your CRM & PRM project

To help you choose the most suitable platform for your organization, we support you in the definition of specifications built from:

  • Use cases of internal teams impacted by the platform (CRM, Acquisition, Analytics, Ecommerce, etc.), taking advantage, in particular, of our use case databases
  • Our knowledge of key solutions and features to be found
  • Our mastery of tender processes (timing, feedback, key contacts, publisher relations, etc.)

We draft the various documents, prepare the evaluation grids and define the entire tender process.

Facilitation and follow-up of the CRM & CDP call for tenders

A tender process can put an extra burden on your teams who may lack bandwidth. Our teams can strengthen your tender processes, on the evaluations of bids, on supporting presentations, or on the management of relationships with publishers and integrators through to negotiation.

Deployment of the CRM & CDP platform

We can support you in all or part of your processes for deploying Marketing Automation, Customer Data Platform, Sales Force Tool, etc.:

  • Setup and configuration 
  • Definition and creation of models and data flows Integration with the IS department, installation and development of connectors, 
  • Organisation and process, training and handover 
  • Best practices, change management, reducing the learning curve 
  • Support for the deployment of the first use cases

Our resources: CRM & CDP

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

Product Builder: The new product manager in the age of AI

The Product Builder thinks like a product manager and acts like a builder. They are the new key profile for the AI transformation.

Travel & Hospitality: How are AI and Agentic systems redefining the traveler experience?

How are AI and agentic systems transforming the travel & hospitality industry? Discover new traveler expectations and the AI strategies to implement.

Product Builder : The Manifesto

L'IA redéfinit le product management. Le Product Manager devient Product Builder, profil hybride qui fusionne stratégie et construction.
IA agentique et Pricing : comment sortir de l’inaction face au bouleversement à venir ?

Pricing and Agentic AI: Towards a new strategic frontier

Pricing and Agentic AI: Real-time decisions, autonomous agents, and data strategy to stay competitive.
Guillaume Pommier

AI Agents & Cybersecurity: The Governance Guide

Agentic AI introduces new risks. Our guide for robust governance and cybersecurity, from design to maintenance.

AI & Agentic commerce guide: the new customer journey

Agentic commerce is redefining e-commerce. Discover how AI, GEO, and agents (onsite, protocol) are transforming your digital strategy.
Raphael Fétique

Do use cases still make sense in the age of AI agents?

The use case approach, a legacy of digital transformation, is ill-suited for the AI agent revolution. how can we rethink it?
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Discover our other CRM & CDP offers

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