CDP and Marketing Technologies

We make available all our types of experts (business, technical, strategic and operational) to help you make the best choice in customer data, marketing automation and campaign management or sales force automation platforms. 

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Nous mobilisons tous nos types d'experts afin de vous aider à faire le meilleur choix d'outils et de plateformes
  • Drafting of the specifications of your CRM & PRM project
  • Facilitation and follow-up of the CRM & CDP call for tenders
  • Deployment of the CRM & CDP platform

Drafting of the specifications of your CRM & PRM project

To help you choose the most suitable platform for your organization, we support you in the definition of specifications built from:

  • Use cases of internal teams impacted by the platform (CRM, Acquisition, Analytics, Ecommerce, etc.), taking advantage, in particular, of our use case databases
  • Our knowledge of key solutions and features to be found
  • Our mastery of tender processes (timing, feedback, key contacts, publisher relations, etc.)

We draft the various documents, prepare the evaluation grids and define the entire tender process.

Facilitation and follow-up of the CRM & CDP call for tenders

A tender process can put an extra burden on your teams who may lack bandwidth. Our teams can strengthen your tender processes, on the evaluations of bids, on supporting presentations, or on the management of relationships with publishers and integrators through to negotiation.

Deployment of the CRM & CDP platform

We can support you in all or part of your processes for deploying Marketing Automation, Customer Data Platform, Sales Force Tool, etc.:

  • Setup and configuration 
  • Definition and creation of models and data flows Integration with the IS department, installation and development of connectors, 
  • Organisation and process, training and handover 
  • Best practices, change management, reducing the learning curve 
  • Support for the deployment of the first use cases

Our resources: CRM & CDP

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.
Quentin Barrat

The UCP Revolution: 5 key pillars to understanding the “Web of Actions”

UCP transforms your site into a data source. how to structure your catalogue to allow AI agents to buy your products?
Guillaume Pommier

Data governance: 6 keys to a successful agentic AI project

Agentic AI: 5 keys for a successful project, avoiding pitfalls, and maximizing your ROI.
GEA : comment l'IA conversationnelle va transformer la publicité en ligne

UCP: Google is writing the new grammar of E-commerce

Google shook up the NRF by unveiling UCP, the "nervous system" that will allow AI agents to shop on your behalf, securely and reliably
Commerce agentique et retail : ce qu'il faut retenir de la NRF2026

NRF 2026 | Agentic Commerce: decoding the new challenges in retail

Agentic commerce, retail, UCP, the new AI-powered customer journey: everything you should know from NRF 2026.
De l’IA “boîte noire” à l’IA “responsable par design

From “Black Box” AI to responsible AI by Design

Responsible AI by design: a strategic imperative for combining performance, governance, and technological trust.
GEA : comment l'IA conversationnelle va transformer la publicité en ligne

GEA: How agentic AI is transforming online advertising

With GEA (Generative Engine Advertising), AI is set to become a sales channel. How should you rethink your media strategy?

Agentic Artificial Intelligence: Converteo announces a series of major wins and opens over 60 positions

Converteo confirme l'accélération de ses activités dans l'IA agentique, porté par des projets majeurs avec L'Oréal et Criteo, et ouvre 60 postes.
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