Integration of data to support Products

The integration of data within product teams meets several challenges in product development. Whether it's to efficiently estimate the potential of an idea, prioritize your backlog as rationally as possible, or measure the value that each iteration brings to your product.

Contact Us
  • Data excellence within the product teams
  • Develop a data-driven product team

Data excellence within the product teams

We believe that a good product can only be built by leveraging the voice of the customer. To provide maximum value to product teams, data must be as representative as possible of the voice of the customer. Our consultants, data analysts, CRO experts and customer knowledge leads work as the right-hand man of the Product Managers and Product Owners at all stages of product design (ideation, prototyping, development, retrospective, etc.) to achieve this objective.

Develop a data-driven product team

Integrating a data-driven culture allows product teams to more confidently meet the objectives set around the development of their products. We help our clients to ensure that their product teams are as aware and operational as possible with regard to data, and to set up organizations that integrate data expertise into their teams as well as possible.

Our resources: Data integration for product

Product Builder: The new product manager in the age of AI

The Product Builder thinks like a product manager and acts like a builder. They are the new key profile for the AI transformation.

Product Builder : The Manifesto

L'IA redéfinit le product management. Le Product Manager devient Product Builder, profil hybride qui fusionne stratégie et construction.

To activate a RCU, it must first be understood as a Data Product

Why the RCU must be considered a product in its own right to fulfill its promises.

The discipline of experimentation in the era of Product Management

Our experts examine the role of data and experimentation in product discovery.

Product Management: the (urgent) importance of realigning with the economic reality of businesses!

The success of a product relies not only on user adoption but also on the ability to make it financially and operationally relevant.

Product Management Data & AI: what missions, what profiles, what particularities?

David Spire, Partner of the Product Practice at Converteo, and Hervé Guignot, who leads the development of Data and AI Products at Decathlon

Product Management in the Era of Data and AI

David and Jérémie discuss the reasons that led Converteo to launch this new venture and outline the vision the firm aims to bring to the market.

Travel & Hospitality: How are AI and Agentic systems redefining the traveler experience?

How are AI and agentic systems transforming the travel & hospitality industry? Discover new traveler expectations and the AI strategies to implement.
IA agentique et Pricing : comment sortir de l’inaction face au bouleversement à venir ?

Pricing and Agentic AI: Towards a new strategic frontier

Pricing and Agentic AI: Real-time decisions, autonomous agents, and data strategy to stay competitive.
Visit our blog

Discover our other Product Management offers

Learn more