Integration of data to support Products

The integration of data within product teams meets several challenges in product development. Whether it's to efficiently estimate the potential of an idea, prioritize your backlog as rationally as possible, or measure the value that each iteration brings to your product.

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  • Data excellence within the product teams
  • Develop a data-driven product team

Data excellence within the product teams

We believe that a good product can only be built by leveraging the voice of the customer. To provide maximum value to product teams, data must be as representative as possible of the voice of the customer. Our consultants, data analysts, CRO experts and customer knowledge leads work as the right-hand man of the Product Managers and Product Owners at all stages of product design (ideation, prototyping, development, retrospective, etc.) to achieve this objective.

Develop a data-driven product team

Integrating a data-driven culture allows product teams to more confidently meet the objectives set around the development of their products. We help our clients to ensure that their product teams are as aware and operational as possible with regard to data, and to set up organizations that integrate data expertise into their teams as well as possible.

Our resources: Data integration for product

To activate a RCU, it must first be understood as a Data Product

Why the RCU must be considered a product in its own right to fulfill its promises.

The discipline of experimentation in the era of Product Management

Our experts examine the role of data and experimentation in product discovery.

Product Management: the (urgent) importance of realigning with the economic reality of businesses!

The success of a product relies not only on user adoption but also on the ability to make it financially and operationally relevant.

Product Management Data & AI: what missions, what profiles, what particularities?

David Spire, Partner of the Product Practice at Converteo, and Hervé Guignot, who leads the development of Data and AI Products at Decathlon
Le product management à l’ère de la data et de l’IA par David Spire & Jeremie Levy - Converteo - Conseil Data & Product Management

Product Management in the Era of Data and AI

David and Jérémie discuss the reasons that led Converteo to launch this new venture and outline the vision the firm aims to bring to the market.

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

How video redefines the online shopping experience and boosts the performance of e-commerce sites?

The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.

Creative analysis: underutilized data that is full of potential

Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals
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