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In a strained market where consumers are increasingly price-sensitive, promotions have become the go-to lever to boost sales. Yet, 30–40% of them are ineffective or even unprofitable*. Take back control and maximize their impact with the Promotional Cockpit.
The Promotional Cockpit consolidates all your campaigns into a single dashboard: number of ongoing actions, average discount levels, breakdown by product category or time period. This overview highlights overexposure to promotions, anticipates excessive discounting or overlaps, and safeguards the consistency of your overall promotional strategy.
Powered by regression algorithms connected to your historical data, our measurement tool isolates the contribution of each factor—seasonality, stockpiling, anticipation, price elasticity—to estimate the true ROI of your promotional campaigns. You gain a clear understanding of what really drives performance and where value is lost.
With full visibility and cockpit KPIs, you can make clear, performance-driven decisions. The tool guides your choices: stop unprofitable campaigns and optimize the rest. Product targeting, discount levels, campaign duration, distribution channels— each parameter is fine-tuned to boost financial results, maximize your promotional calendar, and react quickly to market shifts.
*Source: BCG