A CRM & CDP strategy to optimize sales performance

Support in the framing, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions

We help you in the scoping, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions.

We support you from the definition to the implementation of your PRM & CRM strategy, from the packaging and data catching to the design and execution of relationship, loyalty, nurturing or inbound marketing programs, in a multi-channel perspective.

Relational marketing

Loyalty programs

CRM qualification and strategy

Choice & roll out of CRM/PRM & CDP platforms

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Our resources: CRM & PRM

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Article
CRM
16.07.2024

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

Article
AI
03.02.2026

The UCP Revolution: 5 key pillars to understanding the “Web of Actions”

UCP transforms your site into a data source. how to structure your catalogue to allow AI agents to buy your products?

Article
AI
30.01.2026

Data governance: 6 keys to a successful agentic AI project

Agentic AI: 5 keys for a successful project, avoiding pitfalls, and maximizing your ROI.

GEA : comment l'IA conversationnelle va transformer la publicité en ligne

Article
AI
23.01.2026

UCP: Google is writing the new grammar of E-commerce

Google shook up the NRF by unveiling UCP, the "nervous system" that will allow AI agents to shop on your behalf, securely and reliably

Commerce agentique et retail : ce qu'il faut retenir de la NRF2026

Article
AI
22.01.2026

NRF 2026 | Agentic Commerce: decoding the new challenges in retail

Agentic commerce, retail, UCP, the new AI-powered customer journey: everything you should know from NRF 2026.

De l’IA “boîte noire” à l’IA “responsable par design

Article
AI
07.01.2026

From “Black Box” AI to responsible AI by Design

Responsible AI by design: a strategic imperative for combining performance, governance, and technological trust.

Article
Media
07.01.2026

GEA: How agentic AI is transforming online advertising

With GEA (Generative Engine Advertising), AI is set to become a sales channel. How should you rethink your media strategy?

AI
24.12.2025

Agentic Artificial Intelligence: Converteo announces a series of major wins and opens over 60 positions

Converteo confirme l'accélération de ses activités dans l'IA agentique, porté par des projets majeurs avec L'Oréal et Criteo, et ouvre 60 postes.

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We operate across the entire data value chain: from collection to activation, and modeling as well.

As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering

Marketing, digital & data strategy

Media

Technology consulting and IT development

Analytics & CRO

Product Management