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    • A CRM & CDP strategy to optimize sales performance

    Support in the framing, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions

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    We help you in the scoping, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions.

    We support you from the definition to the implementation of your PRM & CRM strategy, from the packaging and data catching to the design and execution of relationship, loyalty, nurturing or inbound marketing programs, in a multi-channel perspective.

    Relational marketing

    Loyalty programs

    CRM qualification and strategy

    Choice & roll out of CRM/PRM & CDP platforms

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    Our resources: CRM & PRM

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    Visit our blog
    • Article
    • CRM
    • 16.07.2024

    Implementing a Referral Program: Lessons Learned from Samsung

    Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.
    • Article
    • AI
    • 24.02.2026

    Product Builder: The new product manager in the age of AI

    The Product Builder thinks like a product manager and acts like a builder. They are the new key profile for the AI transformation.
    • Article
    • AI
    • 20.02.2026

    Travel & Hospitality: How are AI and Agentic systems redefining the traveler experience?

    How are AI and agentic systems transforming the travel & hospitality industry? Discover new traveler expectations and the AI strategies to implement.
    • Article
    • AI
    • 20.02.2026

    Product Builder : The Manifesto

    L'IA redéfinit le product management. Le Product Manager devient Product Builder, profil hybride qui fusionne stratégie et construction.
    IA agentique et Pricing : comment sortir de l’inaction face au bouleversement à venir ?
    • Article
    • AI
    • 19.02.2026

    Pricing and Agentic AI: Towards a new strategic frontier

    Pricing and Agentic AI: Real-time decisions, autonomous agents, and data strategy to stay competitive.
    Guillaume Pommier
    • Article
    • AI
    • 17.02.2026

    AI Agents & Cybersecurity: The Governance Guide

    Agentic AI introduces new risks. Our guide for robust governance and cybersecurity, from design to maintenance.
    • Article
    • AI
    • 11.02.2026

    AI & Agentic commerce guide: the new customer journey

    Agentic commerce is redefining e-commerce. Discover how AI, GEO, and agents (onsite, protocol) are transforming your digital strategy.
    Raphael Fétique
    • Article
    • AI
    • 05.02.2026

    Do use cases still make sense in the age of AI agents?

    The use case approach, a legacy of digital transformation, is ill-suited for the AI agent revolution. how can we rethink it?
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    We operate across the entire data value chain: from collection to activation, and modeling as well.

    As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering

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