Playbook Travel & Hospitality: 40 AI-powered projects to transform the traveler experience

With the customer journey having become a digital labyrinth, simplicity is no longer an option, but the main competitive battleground. How can AI and agentics transform this frustration into a smooth, personalized, and loyalty-building customer experience?

What you’ll find in this playbook

• The 2026 Travel & Hospitality Market: An overview and key challenges.
• AI and Agentics: A strategic response for players in the sector.
• AI and agentic projects deployed by Travel & Hospitality leaders like Booking, Expedia, Air France, and Airbnb.
• The Augmented Customer Journey: 40 agentic projects to implement

The Modern Traveler’s Paradox: More Options, More Frustration

Never before has the traveler had access to so much information: comparison sites, social media, blogs, customer reviews… Yet, this abundance has created a labyrinth.

• 68% of travelers consult up to 10 different sources to plan a single trip.
• A quarter of them even consult up to 20.

This complexity leads to paralysis and dissatisfaction, which represents the sector’s greatest strategic opportunity. How can an integrated, frictionless experience be orchestrated? In this playbook, our experts break down how AI is becoming the invisible thread that reconnects each step of the journey to make it simpler, smarter, and ultimately more human, helping you turn frustration into conversion.

What is the impact of AI on travel and hospitality? 3 key figures

• 66%: The percentage of travelers who report being dissatisfied with the travel planning options available to them, a massive frustration that represents a major strategic opportunity.
• 74%: The proportion of consumers who have abandoned an online purchase due to an overly complex process. Simplicity has become the key to conversion.
• 1 in 2 travelers would consider using an AI virtual assistant to organize their next vacation, signaling a massive and imminent adoption of the technology by your customers.

4 Promises of this Travel & Hospitality Playbook: 40 Agentic AI Projects to Transform the Traveler Experience

• 1. Understand the new expectations of the hyper-connected traveler and the profound changes in the market (demographic, economic, technological).
• 2. Discover how AI can be a strategic response to increase your visibility on LLMs, improve user experience, and boost your teams’ productivity.
• 3. Explore a portfolio of 40 realistic, high-ROI AI projects applicable to the 7 key stages of the traveler journey.
• 4. Get the keys to building a pragmatic data & AI roadmap and positioning yourself as a leader in the tourism of tomorrow.