A CRM & CDP strategy to optimize sales performance

Support in the framing, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions

We help you in the scoping, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions.

We support you from the definition to the implementation of your PRM & CRM strategy, from the packaging and data catching to the design and execution of relationship, loyalty, nurturing or inbound marketing programs, in a multi-channel perspective.

Relational marketing

Loyalty programs

CRM qualification and strategy

Choice & roll out of CRM/PRM & CDP platforms

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Article
CRM
16.07.2024

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

Article
AI
27.11.2025

Agentic AI: Converteo announces a series of major wins and opens over 60 positions

Agentic AI: Converteo achieves major gains. To meet strong market demand, the firm is opening 60 positions.

Article
Analytics
18.04.2025

Meta Offline CAPI: Finally connect your physical sales to your digital investments.

Measure the real impact of your digital campaigns on offline conversions.

Article
Analytics
02.12.2024

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

Article
Ecommerce
30.08.2024

How video redefines the online shopping experience and boosts the performance of e-commerce sites?

The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.

Article
Product Management
28.08.2024

To activate a RCU, it must first be understood as a Data Product

Why the RCU must be considered a product in its own right to fulfill its promises.

Article
Analytics
06.08.2024

Creative analysis: underutilized data that is full of potential

Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.

Article
Analytics
25.07.2024

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals

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We operate across the entire data value chain: from collection to activation, and modeling as well.

As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering

Marketing, digital & data strategy

Media

Technology consulting and IT development

Analytics & CRO

Product Management