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    • A CRM & CDP strategy to optimize sales performance

    Support in the framing, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions

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    We help you in the scoping, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions.

    We support you from the definition to the implementation of your PRM & CRM strategy, from the packaging and data catching to the design and execution of relationship, loyalty, nurturing or inbound marketing programs, in a multi-channel perspective.

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    Choice & roll out of CRM/PRM & CDP platforms

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    Our resources: CRM & PRM

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    Visit our blog
    • Article
    • CRM
    • 16.07.2024

    Implementing a Referral Program: Lessons Learned from Samsung

    Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.
    De l’IA “boîte noire” à l’IA “responsable par design
    • Article
    • AI
    • 07.01.2026

    From “Black Box” AI to responsible AI by Design

    Responsible AI by design: a strategic imperative for combining performance, governance, and technological trust.
    GEA : comment l'IA conversationnelle va transformer la publicité en ligne
    • Article
    • Media
    • 07.01.2026

    GEA: How agentic AI is transforming online advertising

    With GEA (Generative Engine Advertising), AI is set to become a sales channel. How should you rethink your media strategy?
    • AI
    • 24.12.2025

    Agentic Artificial Intelligence: Converteo announces a series of major wins and opens over 60 positions

    Converteo confirme l'accélération de ses activités dans l'IA agentique, porté par des projets majeurs avec L'Oréal et Criteo, et ouvre 60 postes.
    IA agentique et Pricing : comment sortir de l’inaction face au bouleversement à venir ?
    • Article
    • Pricing
    • 19.12.2025

    Agentic AI and pricing: how to overcome inaction in the face of the coming disruption?

    Can you calculate prices and manage your entire application with just a prompt?
    • Article
    • AI
    • 27.11.2025

    Agentic AI: Converteo announces a series of major wins and opens over 60 positions

    Agentic AI: Converteo achieves major gains. To meet strong market demand, the firm is opening 60 positions.
    Regards croisés | Data sharing : comment Kingfisher a réinventé la collaboration fournisseur avec Core IQ
    • Article
    • Media
    • 25.11.2025

    Data sharing : comment Kingfisher a réinventé la collaboration fournisseur avec Core IQ

    Transformer des données brutes en levier de collaboration ? C'est le pari réussi de ce projet qui réinvente la relation entre retailers & fournisseur...
    • Article
    • Analytics
    • 18.04.2025

    Meta Offline CAPI: Finally connect your physical sales to your digital investments.

    Measure the real impact of your digital campaigns on offline conversions.
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    We operate across the entire data value chain: from collection to activation, and modeling as well.

    As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering

    Marketing, digital & data strategy

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