A CRM & CDP strategy to optimize sales performance

Support in the framing, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions

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We help you in the scoping, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions.

We support you from the definition to the implementation of your PRM & CRM strategy, from the packaging and data catching to the design and execution of relationship, loyalty, nurturing or inbound marketing programs, in a multi-channel perspective.

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Our resources: CRM & PRM

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

GEO : luxury in the Age of AI search

How does Generative AI transform luxury brand visibility? Master your data and narrative across LLMs for an augmented customer service.
GEA : comment l'IA conversationnelle va transformer la publicité en ligne

E-commerce: the end of the click dictatorship, the dawn of the intention economy

E-commerce is no longer a dictatorship of the click. AI is imposing an intention economy and a new strategy: GEO.

Offline ROI: how to measure your sales with Server-Side?

Measure your offline ROI by linking your in-store sales to digital campaigns via Server-Side tracking.
Quentin Barrat

Is your brand invisible to LLMs? The guide to moving from SEO to GEO

Is your brand visible to LLMs? Explore our complete guide to moving from SEO to GEO and strengthening your visibility on AIs.
Gwenaël Loussouarn, Principal au sein de la practice Pricing & Sales Excellence de Converteo

“End-to-End” Pricing: steer value sharing between players

Optimisez le partage de valeur fabricant-distributeur, pilotez la marge, exploitez la donnée et renforcez la performance commerciale durable.
Julien Ribourt

Post-SaaS: how AI agents are transforming software

Welcome to the post-SaaS era. AI agents are breaking down applications and making your structured data the new strategic asset for your company.

5 agentic AI and security risks: how to control them?

Agentic AI raises unprecedented security risks. How to control them with guardrails and good governance.
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We operate across the entire data value chain: from collection to activation, and modeling as well.

As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering