A CRM & CDP strategy to optimize sales performance

Support in the framing, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions

We help you in the scoping, selection, integration, deployment and operation of Marketing Automation, Sales CRM or CDP solutions.

We support you from the definition to the implementation of your PRM & CRM strategy, from the packaging and data catching to the design and execution of relationship, loyalty, nurturing or inbound marketing programs, in a multi-channel perspective.

Relational marketing

Loyalty programs

CRM qualification and strategy

Choice & roll out of CRM/PRM & CDP platforms

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Article
CRM
16.07.2024

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

AI
24.12.2025

Agentic Artificial Intelligence: Converteo announces a series of major wins and opens over 60 positions

Converteo confirme l'accélération de ses activités dans l'IA agentique, porté par des projets majeurs avec L'Oréal et Criteo, et ouvre 60 postes.

IA agentique et Pricing : comment sortir de l’inaction face au bouleversement à venir ?

Article
Pricing
19.12.2025

Agentic AI and pricing: how to overcome inaction in the face of the coming disruption?

Can you calculate prices and manage your entire application with just a prompt?

Article
AI
27.11.2025

Agentic AI: Converteo announces a series of major wins and opens over 60 positions

Agentic AI: Converteo achieves major gains. To meet strong market demand, the firm is opening 60 positions.

Article
Analytics
18.04.2025

Meta Offline CAPI: Finally connect your physical sales to your digital investments.

Measure the real impact of your digital campaigns on offline conversions.

Article
Analytics
02.12.2024

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

Article
Ecommerce
30.08.2024

How video redefines the online shopping experience and boosts the performance of e-commerce sites?

The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.

Article
Product Management
28.08.2024

To activate a RCU, it must first be understood as a Data Product

Why the RCU must be considered a product in its own right to fulfill its promises.

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We operate across the entire data value chain: from collection to activation, and modeling as well.

As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering

Marketing, digital & data strategy

Media

Technology consulting and IT development

Analytics & CRO

Product Management