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    Article 07.01.26

    GEA JUST ENTERED THE CHAT: learn how agentic AI is already reshaping online advertising

    Ebook 10.11.21

    [EBOOK] test, learn and earn : boosting performances with Facebook test solutions

    We operate across the entire data value chain: from collection to activation, and modeling as well.

    As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering.

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    Quentin Barrat
    • Article
    • AI
    • 03.02.2026

    The UCP Revolution: 5 key pillars to understanding the “Web of Actions”

    UCP transforms your site into a data source. how to structure your catalogue to allow AI agents to buy your products?
    Guillaume Pommier
    • Article
    • AI
    • 30.01.2026

    Data governance: 6 keys to a successful agentic AI project

    Agentic AI: 5 keys for a successful project, avoiding pitfalls, and maximizing your ROI.
    GEA : comment l'IA conversationnelle va transformer la publicité en ligne
    • Article
    • AI
    • 23.01.2026

    UCP: Google is writing the new grammar of E-commerce

    Google shook up the NRF by unveiling UCP, the "nervous system" that will allow AI agents to shop on your behalf, securely and reliably
    Commerce agentique et retail : ce qu'il faut retenir de la NRF2026
    • Article
    • AI
    • 22.01.2026

    NRF 2026 | Agentic Commerce: decoding the new challenges in retail

    Agentic commerce, retail, UCP, the new AI-powered customer journey: everything you should know from NRF 2026.
    GEA : comment l'IA conversationnelle va transformer la publicité en ligne
    • Article
    • Media
    • 07.01.2026

    GEA: How agentic AI is transforming online advertising

    With GEA (Generative Engine Advertising), AI is set to become a sales channel. How should you rethink your media strategy?
    Regards croisés | Data sharing : comment Kingfisher a réinventé la collaboration fournisseur avec Core IQ
    • Article
    • Media
    • 25.11.2025

    Data sharing : comment Kingfisher a réinventé la collaboration fournisseur avec Core IQ

    Transformer des données brutes en levier de collaboration ? C'est le pari réussi de ce projet qui réinvente la relation entre retailers & fournisseur...
    • Article
    • Analytics
    • 18.04.2025

    Meta Offline CAPI: Finally connect your physical sales to your digital investments.

    Measure the real impact of your digital campaigns on offline conversions.
    • Article
    • Analytics
    • 02.12.2024

    Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

    L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.
    • Article
    • Ecommerce
    • 30.08.2024

    How video redefines the online shopping experience and boosts the performance of e-commerce sites?

    The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.
    • Article
    • Product Management
    • 28.08.2024

    To activate a RCU, it must first be understood as a Data Product

    Why the RCU must be considered a product in its own right to fulfill its promises.
    • Article
    • Analytics
    • 06.08.2024

    Creative analysis: underutilized data that is full of potential

    Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.
    • Article
    • Analytics
    • 25.07.2024

    10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

    Third-party cookies are structurally losing ground, regardless of Google's reversals
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