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We leverage data and technology to boost business performance.

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Discover the Marketing Mix Modeling, a solution to measure the contribution and ROI of your marketing actions

[EBOOK] Test, learn and earn : Boosting Performances with Facebook test solutions

We operate across the entire data value chain: from collection to activation, and modeling as well.

As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering.

Marketing, digital & data strategy

Media

CRM & PRM

Technology

CRO & Analytics

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Article
Analytics
02.12.2024

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

Article
Ecommerce
30.08.2024

How video redefines the online shopping experience and boosts the performance of e-commerce sites?

The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.

Article
Product Management
28.08.2024

To activate a RCU, it must first be understood as a Data Product

Why the RCU must be considered a product in its own right to fulfill its promises.

Article
Analytics
06.08.2024

Creative analysis: underutilized data that is full of potential

Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.

Article
Analytics
25.07.2024

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals

Article
CRM
16.07.2024

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

Article
Data Governance
11.07.2024

Behind the trend of data mesh lies the true challenge of data decentralization

Thibault and David strip down the concept of data mesh to reveal what it truly enables and under what conditions.

Article
Data Collect
10.07.2024

Removal of Third-Party Cookies and Privacy Sandbox: The Great Blur

Google Chrome has once again delayed the removal of third-party cookies from its browser to early 2025.

Article
Media
08.07.2024

Developing a SEA Strategy for Acquiring New Customers

Thibault invites you to explore in detail the technical and organizational adjustments we implement for our clients.

Article
Ecommerce
03.07.2024

Using data to anticipate and mitigate the impact of stockouts in e-commerce

In e-commerce, optimizing stock levels is a key to success. Striking the right balance between stockouts and overstocking can sometimes be challengin...

Article
Analytics
20.06.2024

Google Analytics 4 – Ensuring Continuity of Management in BigQuery

Universal Analytics, in its 360 version, will permanently shut down in July. However, we notice that many clients still want to use it.

Article
Analytics
12.06.2024

The discipline of experimentation in the era of Product Management

Our experts examine the role of data and experimentation in product discovery.

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