CRO, UX and Insight

The analysis of data collected on digital platforms (web and app) offers major opportunities to improve the performance of customer journeys and gives access to advanced and granular management indicators. Through our data expertise, marketing and UX experts, we support you in improving your digital devices (audit), whether in specific points or continuously.

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Nous vous accompagnons afin de mettre en place la meilleure optimisation de vos taux de conversion.
  • Conduct a conversion audit to improve the relevance of customer journeys
  • Implementation of digital dashboarding
  • Roll-out of A/B Testing and Personalization

Conduct a conversion audit to improve the relevance of customer journeys

We combine data analysis, strategic thinking and business expertise to support you in improving the relevance and effectiveness of your customer journeys with a user-centric and conversion-oriented approach.

Implementation of digital dashboarding

We support you in the definition, deployment and evolution of your management dashboards of your digital activity.

  • Definition of steering indicators
  • Help in choosing a data recovery solution (dataviz / BI)
  • Setting up and configuring dashboards
  • Advanced data processing (data engineering and/or statistical modeling of indicators)
  • Evolutionary maintenance

Roll-out of A/B Testing and Personalization

We support you in the qualification and deployment of continuous improvement processes for your digital journeys, in agile mode.

  • Definition of A/B testing / customization strategies and measurement device
  • Help with the choice of solutions
  • Variant design
  • Settings and configuration
  • Performance monitoring
  • In-house CRO unit

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Our resources: CRO, UX and Insight

Creative analysis: underutilized data that is full of potential

Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals

Removal of Third-Party Cookies and Privacy Sandbox: The Great Blur

Google Chrome has once again delayed the removal of third-party cookies from its browser to early 2025.

Google Analytics 4 – Ensuring Continuity of Management in BigQuery

Universal Analytics, in its 360 version, will permanently shut down in July. However, we notice that many clients still want to use it.

The discipline of experimentation in the era of Product Management

Our experts examine the role of data and experimentation in product discovery.

Piano Analytics and the End of Third-Party Cookies

The critical date has been postponed, but questions still arise about the potential impacts this change may have on analytics.

The Impact of App Tracking Transparency on Data Collection

The introduction of Apple’s App Tracking Transparency (referred to as ATT) marked a turning point in the management of mobile app data.

Piano launches “Measurements”: everything you need to know

What is 'Measurements,' the new Piano feature designed to complement behavioral data with contextual data?
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