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Changes in the regulatory framework and technological environments are disrupting data marketing practices. Now subject to consent, the methods of collecting digital data undergo new constraints and new challenges. Marketing teams are increasingly challenged to understand their customers' behaviours and manage digital activity.
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We support our clients in identifying areas of risk with regard to regulatory constraints in the various Digital and Data businesses. Our business-conscious approach allows the creation of an actionable roadmap to bring use cases and data processing into compliance while maintaining the effectiveness of the strategy.
We strengthen our clients' teams with hybrid consultants who are both experts in regulatory constraints and compliance requirements and knowledgeable about business issues. Our Privacy Project Managers are effective facilitators in relationships between business lines, IT and legal functions. They also perform an acculturation function by training the different teams in the principles of respect for personal data and related processes.
Regulatory constraints are disrupting the historical practices of digital marketing and data processing. At Converteo, we define and deploy alternative use cases to help our clients maintain the effectiveness of their actions, in various aspects:
