Digital, e-commerce and omnichannel strategy

We help you define, audit and develop the role of digital channels of your company in order to develop your performance: sales channels, sales or operational efficiency levers or customer relationship channels.

Thanks to our expertise (e-commerce, sales excellence, CRM...) and our knowledge in organizational transformation, we accompany you throughout your digital projects:

• Definition of roadmap
• Organizational transformation
• Audit of digital channels, etc...

E-commerce represents a growing proportion of companies’ earnings. In B2C, it is reaching maturity and embarking on a search for greater profitability. In B2B, it represents new opportunities for development and differentiation.

Through our knowledge of key topics (D2C, e-trade marketing, insight sharing, retail media, marketplaces, live shopping, etc.) and our expertise (marketing, media, CRM, e-merchandising, web analysis, IT, logistics, etc.) we help you launch or optimize your e-commerce business. 

We intervene throughout your project, from the construction of the strategy and the business plan, to the choice of the right stack of tools and the right organization.

We identify and measure the online / offline synergies of your sales and communication channels to recommend the right omnichannel strategy and the related operating model to maximize your performance.

Our data-driven approach, knowledge of channels, technological platforms, and organizations allow us to work on all key aspects of omnichannel strategy and operations:

• Strategic marketing & commercial vision
• Omnichannel experience
• Media & CRM
• Supply
• Tool foundation
• Data & measurement foundation