Post-Cookie & Privacy

The enforcement of new European regulations and the pressure exerted on the posting of third-party cookies (by browsers and users) disrupt marketing practices, with significant impacts on all data marketing scenarios.

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  • Data privacy audit
  • Management of privacy projects
  • Use cases optimization

Data privacy audit

We help you take stock of your personal data processing practices and identify areas of non-compliance in order to deliver concrete and activable solutions:

  • Audit of your personal data processing (purposes, data, etc.)
  • Audit of your internal processes (collection, transfers, etc.)
  • Audit of your data privacy organization (roles, instances, etc.)
  • Definition of a compliance roadmap

Management of privacy projects

We support you in the roll out of your data privacy strategy and steer through your compliance and maintenance projects over time, according to a privacy by design / privacy by default principle.

  • Strategic and operational management of your compliance projects
  • Definition and implementation of dedicated privacy organizations
  • Support in the selection, implementation and monitoring of consent collection solutions (Consent Management Platform, Preference Center, etc.)
  • Training of your teams in data privacy

Use cases optimization

We help you optimize the performance of your data marketing use cases in compliance with data privacy regulations.

  • Management and optimization of your consent rates (via A/B tests)
  • Media & CRM Activation
  • Personalization
  • Monetization of your data (fee-based, insight sharing, tailor-made project)

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Our resources: Post-Cookie & Privacy

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals

European AI Act: A Necessary Framework, but Insufficient in the Global Race for AI?

Is this text adapted to the current market situation? Does it contain flaws? Does it represent an obstacle?

Data Privacy Framework: What Are the Implications?

The European Commission adopted an adequacy decision on July 10, 2023, for the EU-U.S. Data Privacy Framework.

AI product builder vs PM and Designer: who does what in ai?

what is the role of the ai product builder? discover how they collaborate with the pm and designer to transform a vision into a tangible ai product.

AI Agent: why the product builder must learn to collaborate

Partner in ai and product management at Converteo, David Spire assists organizations in transforming their product strategy in the age of ai and dat...
Etienne Fenetrier

AI product manager: 3 steps to become a product builder

Why do 95% of AI projects fail? discover how to move from project management to building robust and profitable AI products.

Agentic commerce: how to maintain control over a purchase journey that brands no longer control?

Agentic commerce is redefining the brand-customer relationship. How can you adapt your SEO and retail strategy ?
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