Post-Cookie & Privacy

The enforcement of new European regulations and the pressure exerted on the posting of third-party cookies (by browsers and users) disrupt marketing practices, with significant impacts on all data marketing scenarios.

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  • Data privacy audit
  • Management of privacy projects
  • Use cases optimization

Data privacy audit

We help you take stock of your personal data processing practices and identify areas of non-compliance in order to deliver concrete and activable solutions:

  • Audit of your personal data processing (purposes, data, etc.)
  • Audit of your internal processes (collection, transfers, etc.)
  • Audit of your data privacy organization (roles, instances, etc.)
  • Definition of a compliance roadmap

Management of privacy projects

We support you in the roll out of your data privacy strategy and steer through your compliance and maintenance projects over time, according to a privacy by design / privacy by default principle.

  • Strategic and operational management of your compliance projects
  • Definition and implementation of dedicated privacy organizations
  • Support in the selection, implementation and monitoring of consent collection solutions (Consent Management Platform, Preference Center, etc.)
  • Training of your teams in data privacy

Use cases optimization

We help you optimize the performance of your data marketing use cases in compliance with data privacy regulations.

  • Management and optimization of your consent rates (via A/B tests)
  • Media & CRM Activation
  • Personalization
  • Monetization of your data (fee-based, insight sharing, tailor-made project)

They trust us

Our resources: Post-Cookie & Privacy

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals

European AI Act: A Necessary Framework, but Insufficient in the Global Race for AI?

Is this text adapted to the current market situation? Does it contain flaws? Does it represent an obstacle?

Data Privacy Framework: What Are the Implications?

The European Commission adopted an adequacy decision on July 10, 2023, for the EU-U.S. Data Privacy Framework.

Product Builder: The new product manager in the age of AI

The Product Builder thinks like a product manager and acts like a builder. They are the new key profile for the AI transformation.

Travel & Hospitality: How are AI and Agentic systems redefining the traveler experience?

How are AI and agentic systems transforming the travel & hospitality industry? Discover new traveler expectations and the AI strategies to implement.

Product Builder : The Manifesto

L'IA redéfinit le product management. Le Product Manager devient Product Builder, profil hybride qui fusionne stratégie et construction.
IA agentique et Pricing : comment sortir de l’inaction face au bouleversement à venir ?

Pricing and Agentic AI: Towards a new strategic frontier

Pricing and Agentic AI: Real-time decisions, autonomous agents, and data strategy to stay competitive.
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