Post-Cookie & Privacy

The enforcement of new European regulations and the pressure exerted on the posting of third-party cookies (by browsers and users) disrupt marketing practices, with significant impacts on all data marketing scenarios.

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  • Data privacy audit
  • Management of privacy projects
  • Use cases optimization

Data privacy audit

We help you take stock of your personal data processing practices and identify areas of non-compliance in order to deliver concrete and activable solutions:

  • Audit of your personal data processing (purposes, data, etc.)
  • Audit of your internal processes (collection, transfers, etc.)
  • Audit of your data privacy organization (roles, instances, etc.)
  • Definition of a compliance roadmap

Management of privacy projects

We support you in the roll out of your data privacy strategy and steer through your compliance and maintenance projects over time, according to a privacy by design / privacy by default principle.

  • Strategic and operational management of your compliance projects
  • Definition and implementation of dedicated privacy organizations
  • Support in the selection, implementation and monitoring of consent collection solutions (Consent Management Platform, Preference Center, etc.)
  • Training of your teams in data privacy

Use cases optimization

We help you optimize the performance of your data marketing use cases in compliance with data privacy regulations.

  • Management and optimization of your consent rates (via A/B tests)
  • Media & CRM Activation
  • Personalization
  • Monetization of your data (fee-based, insight sharing, tailor-made project)

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Our resources: Post-Cookie & Privacy

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals

European AI Act: A Necessary Framework, but Insufficient in the Global Race for AI?

Is this text adapted to the current market situation? Does it contain flaws? Does it represent an obstacle?

Data Privacy Framework: What Are the Implications?

The European Commission adopted an adequacy decision on July 10, 2023, for the EU-U.S. Data Privacy Framework.
De l’IA “boîte noire” à l’IA “responsable par design

From “Black Box” AI to responsible AI by Design

Responsible AI by design: a strategic imperative for combining performance, governance, and technological trust.
GEA : comment l'IA conversationnelle va transformer la publicité en ligne

GEA: How agentic AI is transforming online advertising

With GEA (Generative Engine Advertising), AI is set to become a sales channel. How should you rethink your media strategy?

Agentic Artificial Intelligence: Converteo announces a series of major wins and opens over 60 positions

Converteo confirme l'accélération de ses activités dans l'IA agentique, porté par des projets majeurs avec L'Oréal et Criteo, et ouvre 60 postes.
IA agentique et Pricing : comment sortir de l’inaction face au bouleversement à venir ?

Agentic AI and pricing: how to overcome inaction in the face of the coming disruption?

Can you calculate prices and manage your entire application with just a prompt?
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