Post-Cookie & Privacy

The enforcement of new European regulations and the pressure exerted on the posting of third-party cookies (by browsers and users) disrupt marketing practices, with significant impacts on all data marketing scenarios.

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  • Data privacy audit
  • Management of privacy projects
  • Use cases optimization

Data privacy audit

We help you take stock of your personal data processing practices and identify areas of non-compliance in order to deliver concrete and activable solutions:

  • Audit of your personal data processing (purposes, data, etc.)
  • Audit of your internal processes (collection, transfers, etc.)
  • Audit of your data privacy organization (roles, instances, etc.)
  • Definition of a compliance roadmap

Management of privacy projects

We support you in the roll out of your data privacy strategy and steer through your compliance and maintenance projects over time, according to a privacy by design / privacy by default principle.

  • Strategic and operational management of your compliance projects
  • Definition and implementation of dedicated privacy organizations
  • Support in the selection, implementation and monitoring of consent collection solutions (Consent Management Platform, Preference Center, etc.)
  • Training of your teams in data privacy

Use cases optimization

We help you optimize the performance of your data marketing use cases in compliance with data privacy regulations.

  • Management and optimization of your consent rates (via A/B tests)
  • Media & CRM Activation
  • Personalization
  • Monetization of your data (fee-based, insight sharing, tailor-made project)

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Our resources: Post-Cookie & Privacy

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals

European AI Act: A Necessary Framework, but Insufficient in the Global Race for AI?

Is this text adapted to the current market situation? Does it contain flaws? Does it represent an obstacle?

Data Privacy Framework: What Are the Implications?

The European Commission adopted an adequacy decision on July 10, 2023, for the EU-U.S. Data Privacy Framework.

How video redefines the online shopping experience and boosts the performance of e-commerce sites?

The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.

To activate a RCU, it must first be understood as a Data Product

Why the RCU must be considered a product in its own right to fulfill its promises.

Creative analysis: underutilized data that is full of potential

Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.

Implementation of Pricing Tools: How to Address the Time-to-Value Challenge

Discover how Converteo helps companies reduce the Time-to-Value of pricing tools and maximize their ROI during a period of inflation.
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