Press release – Converteo Launches Pricing Strategy, Operations & Solutions Offer



Converteo, the hybrid data and business consulting firm, is launching a Pricing Strategy, Operations & Solutions offer to support companies in optimizing their pricing strategy and processes. The firm also announces the conclusion of a partnership with solution providers Pricefx and PricingHUB.


As prices change faster than ever and real-time comparability becomes the norm, where distribution channels multiply and sometimes cannibalize each other, and where customer behaviors are increasingly understood and analyzed, pricing must be more dynamic, granular, and better informed by data.

To meet these challenges, Converteo is expanding its services with a Pricing Strategy, Operations & Solutions component. The firm offers an end-to-end approach that is unique in the market, ranging from defining the strategy, choosing software solutions and integrating them, up to operational deployment and change management.

Pricing is a strategic lever for defending margins and supporting commercial strategy,” explains Emilie Gariel, Partner and pricing expert. “Over the past fifteen years, the tools available to pricing teams have significantly evolved. With the right support, it is now possible for companies to deploy more flexible, responsive, and effective data-driven pricing strategies than the business rules of the past.”

With a team built over the last few months, which now includes 25 experts, we are the only player to combine high-level expertise in pricing, mastery of data and software levers – pillars of Converteo’s identity – and change management,” emphasizes Raphaël Fétique, Co-founder of Converteo.

At the time of introducing its new pricing offer, Converteo is pleased to reveal the establishment of strategic partnerships with two prominent European software providers in the pricing field, PriceFX and PricingHUB:

  • Pricefx is a complete cloud-based pricing optimization, management, and CPQ (Configure, Price, Quote) solution. As a B2B problem expert, PriceFX enables companies to improve the positioning of their products based on pricing and to achieve precision, visibility, and efficiency in their pricing execution.
  • PricingHUB is a SaaS pricing optimization tool. Designed for the leaders in retail and e-commerce, our tool uses Artificial Intelligence to optimize the prices of a product catalog to meet each company’s objectives: protecting margins, maximizing sales or boosting revenues.

About Converteo

Converteo is a hybrid consulting firm that transforms businesses through data and AI. From strategy to deployment, Converteo leverages technology and data to enhance marketing and commercial performance. With over 420 consultants and experts, and more than 200 clients, Converteo supports major players across all sectors of the economy, from retail to luxury and industry.




3iCom Press Agency

Samia Arrom – / 06 12 99 10 43
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Laurent Nicolas-Guennoc – chief marketing & communication officer / 06 79 22 31 83