CRO (Conversion Rate Optimization)

We tackle your conversion issues through a comprehensive audit of the digital devices offered to your users.

The goal is to deliver a route and interface optimization plan as well as an A/B test roadmap over a 3-12 month period to gain incremental conversion rate points.

We proceed according to an iterative "intuition/induction/validation" approach by bringing successively each data source where it is the strongest (web analysis, user tests, customer surveys, A/B testing, etc.)

We support you in the framing and deployment of continuous improvement processes for your digital journeys, in agile mode.

• Definition of A/B testing / customization strategies and the measurement strategy
• Help in choosing solutions
• Design of variants
• Settings & configuration
• Performance monitoring
• In-house CRO unit.

We help you speed up the implementation of a sustainable and scalable CRO approach within your organization, through a tiered approach.

• Assessment of the maturity of your teams & processes in order to determine the changes and reinforcements to be made
• Deployment of tailor-made methodologies while building on our experience and proven best practices
• Facilitation of an internal community to involve and generate the support of all the teams contributing to this fundamentally multidisciplinary approach
• Operation and delivery of use cases generating short-term gains to embed initiatives in a winning dynamic
• Transfer of knowledge with the aim of increasing in-housing