Marketing and customer knowledge strategy

Through our expertise in data analysis, data science and econometrics, we hone your knowledge and your marketing decision-making:

• Understand the issues and behaviour of your customers (segmentation, scoring, etc.)

• Analyze the performance of your acquisition, promotion and pricing strategies, benchmark your market, etc.

Through our business expertise (market analysis, media, CRM, trade marketing, pricing, promotion, etc.), we transform these insights into concrete, actionable and valuable recommendations.

We intervene throughout your project, from the inception of the strategy to its deployment (PMO, tools, organization, etc.) and the measurement of its performance.

We help you define the right KPIs to measure your marketing performance and set up the techniques (tracking, Marketing Mix Modeling, tests by population or A/B tests, etc.) and tools (dashboards, collection & measurement tools, etc.) allowing both the daily management of your activity and one-off measurement of its impact.

Through our data expertise (business & data analysis, data science, econometrics), we help you measure the revenue generated by your Marketing in an objective and unbiased way in order to transform it from a cost centre to a profit centre.

Challenge of paper leaflets & catalogues, development of targeting capabilities and local activation of digital tools, development of data processing capabilities allowing its handling at very granular levels, centralization/decentralization of marketing management are all trends that make local marketing a key subject.

We help you define the roadmap, tools, organization and measurement device to develop your turnover by transforming your local marketing thanks to our business and data expertise and our in-depth knowledge.