Media - Converteo

Optimize your media strategy on all channels

We intervene on the entire value chain of media activations. Whether it's branding or acquisition, our consultants help you define your media strategies, objectives, organizations, tools, management methodologies, relationship with your agency, etc., allowing you to optimize your performance using data-driven approaches.

Our expert consultants all have recognized expertise in the management of online channels: SEA, social ads, programmatic, affiliation, video, etc.

Article
Analytics
06.08.2024

Creative analysis: underutilized data that is full of potential

Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.

Article
Analytics
25.07.2024

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals

Article
Media
08.07.2024

Developing a SEA Strategy for Acquiring New Customers

Thibault invites you to explore in detail the technical and organizational adjustments we implement for our clients.

Article
Marketing Performance
01.02.2024

Managing Digital Media Budgets Based on Business Performance Objectives

‘Value-driven management’ is highly praised. But before embarking on such a project, many questions arise.

Article
Media
14.11.2023

Shopping Advantage + Meta: Automation in Service of Marketing

Michaël Niavet, Senior Consultant at Converteo, shares his perspective on Meta's new tool: Shopping Advantage.

Article
Marketing Performance
03.10.2023

Marketing Mix Modeling: Why and How to (Properly) Internalize It?

Take the approach even further by internalizing the marketing mix modeling tool to gain greater control and mastery over data and algorithms.

Article
Marketing Performance
20.09.2023

Marketing Mix Modeling: a powerful tool that is becoming increasingly relevant

Guilhem Bodin, partner and media expert at Converteo, shares his insights on Marketing Mix Modeling, a powerful tool at the service of decision-makin...

Article
Media
30.05.2023

Google Shopping Campaigns: Analyzing the Impact of Product Feed Quality

Complete guide to optimizing your product feed to increase visibility and conversions on Google. Discover Converteo's approach.

Article
Media
28.09.2022

Why should a Learning Agenda be integrated and what are the keys to success?

The data-centric approach is more and more limited by the structural changes in the industry. Especially changes linked to privacy with the tracking ...

Ebook
Media
10.11.2021

Test, learn and earn : Boosting Performances with Facebook test solutions

The digital advertising market is entering the “post-cookie era”. Finding the right balance between privacy and data-driven advertising r...

Article
Analytics
02.12.2024

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

Article
Ecommerce
30.08.2024

How video redefines the online shopping experience and boosts the performance of e-commerce sites?

The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.