The collection of behavioural data is a key factor to manage the performance of digital platforms (web and app), and identify their optimization leverage possibilities. Since its inception, Converteo has supported its clients in defining marking plans to collect data, as well as the choice and configuration of collection tools (Tag Management System, Web analytics).
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We support our clients during all phases of behavioural data collection. This involves defining the indicators needed for the management and optimization of digital platforms (websites and applications), drafting tagging plans, configuring Tag Management Systems (TMS) and Webanalytics tools, up to the implementation of dashboards. Our expertise covers tools dedicated to websites and applications. We also help our customers choose the collection tools that are best suited to their needs.
The success of data collection also requires an organization adapted to collection issues. We help our clients define the best governance to collect data, train and acculturate in-house teams, whether in IT or Marketing.
One of the major challenges in the collection of behavioural data is to ensure its quality throughout the developments and changes made on websites and applications. We support our clients in the choice and implementation of Data Quality tools, as well as the performance of quality audits of behavioural data.
