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    • Article
    • Pricing
    • 15.06.2023

    Strategy and technology: the two inseparable sides of pricing projects

    The Filter by Emilie Gariel. Discover her insights on how to successfully implement an effective and relevant pricing strategy.
    • Article
    • 01.06.2023

    To build my editorial strategy, I want to understand how the media addresses my topics

    How can you develop an editorial strategy when 80 to 90% of the world’s data is unstructured?
    • Article
    • Media
    • 30.05.2023

    Google Shopping Campaigns: Analyzing the Impact of Product Feed Quality

    Complete guide to optimizing your product feed to increase visibility and conversions on Google. Discover Converteo's approach.
    • Article
    • 01.05.2023

    Data processing with AI: When weak signals become strong arguments

    Context:  In a fictional letter to her grandmother, Natacha Dagneaud, founder of the qualitative research institute Séissmo, explains the benefits of...
    • Article
    • Pricing
    • 27.04.2023

    Dynamic Pricing and Offer Management Through Data

    Inflationary trends force companies to continually adjust the commercial and marketing characteristics of their product portfolios based on competiti...
    • Article
    • CSR
    • 21.04.2023

    Environmental and Energy Transition: The Central Role of Data (1/2)

    The role of data in driving businesses' environmental transition. Converteo highlights key challenges in data collection, quality, and governance fo
    • Ebook
    • Data Activation
    • 21.04.2023

    Ebook – Meta & Converteo – The Usage of 1st Party Data

    1st party data has become a gold mine for advertisers in recent years. Provided that it is collected legally, it allows advertisers to improve their ...
    • Article
    • CSR
    • 24.01.2023

    L’Omnicanalité au service d’une stratégie eCommerce durable et responsable

    Face aux nouveaux enjeux environnementaux et sociétaux, les consommateurs sont de plus en plus sensibles à leurs habitudes de consommation. En effet,...
    • 21.01.2023

    Case Study Insights: Retail Marketing

    How can retailers align their pricing with consumers' perception of those prices?
    • 16.01.2023

    Launching Your B2B E-commerce Business: Opportunities and Challenges

    For B2B companies, the question is no longer when to transition to e-commerce, but how to make it happen successfully.
    • Article
    • Media
    • 28.09.2022

    Why should a Learning Agenda be integrated and what are the keys to success?

    The data-centric approach is more and more limited by the structural changes in the industry. Especially changes linked to privacy with the tracking ...
    • Ebook
    • Media
    • 10.11.2021

    Test, learn and earn : Boosting Performances with Facebook test solutions

    The digital advertising market is entering the “post-cookie era”. Finding the right balance between privacy and data-driven advertising r...
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