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    • 26.10.2023

    Ensuring Comprehensive and GDPR-Compliant Measurement with Piano Analytics

    Given the growing compliance challenges faced by companies, audience measurement is becoming an increasingly critical issue.
    • 24.10.2023

    The Transformation of Media Agencies: New Challenges and Opportunities

    Florent Thuilliez, Media Manager, offers us an analysis of the evolution of media agencies, an ecosystem undergoing significant upheaval and transfor
    • Article
    • 18.10.2023

    Data Privacy Framework (DPF): What Changes in the Use of American Solutions

    The Data Privacy Framework, which came into effect in July 2023, simplifies the transfer of personal data from the European Union to the United State...
    • Article
    • Marketing Performance
    • 03.10.2023

    Marketing Mix Modeling: Why and How to (Properly) Internalize It?

    Take the approach even further by internalizing the marketing mix modeling tool to gain greater control and mastery over data and algorithms.
    • Article
    • Marketing Performance
    • 20.09.2023

    Marketing Mix Modeling: a powerful tool that is becoming increasingly relevant

    Guilhem Bodin, partner and media expert at Converteo, shares his insights on Marketing Mix Modeling, a powerful tool at the service of decision-makin...
    • Other
    • 15.09.2023

    How to Transform Recruitment and Retention Strategies for Scarce Talent Profiles Using Data?

    Today, Marie Diane Picot, Director of Human Resources, shares in an interview how BigMat has transformed its recruitment and retention strategy for s...
    • Article
    • Pricing
    • 28.07.2023

    Pricing: Technology Has (Completely) Transformed It in Ten Years!

    How can you anticipate changes in logistics or raw material costs and adjust pricing at the right time, whether increasing or decreasing?
    • 26.07.2023

    How to Map Your Digital Ecosystem to Prioritize Your Positioning Opportunities?

    It is crucial for businesses to stand out amidst the chaos of the internet, and to do so, they need to have a polished, distinctive, and effective co...
    • Article
    • 25.07.2023

    Accor and Converteo: Serverside for Performance, the Example of CAPI Deployment

    Perspectives from Accor and Converteo Server-Side for Performance: The Example of CAPI Deployment at Accor The gradual phase-out of cookies is forcin...
    • Article
    • Privacy
    • 12.07.2023

    Data Privacy Framework: What Are the Implications?

    The European Commission adopted an adequacy decision on July 10, 2023, for the EU-U.S. Data Privacy Framework.
    • Article
    • Local Marketing
    • 26.06.2023

    How to Properly Anticipate the End of Paper Catalogs?

    Discover tips and recommendations for successfully navigating the end of catalogs and seizing the opportunities of digitalization.
    • Article
    • Pricing
    • 15.06.2023

    Strategy and technology: the two inseparable sides of pricing projects

    The Filter by Emilie Gariel. Discover her insights on how to successfully implement an effective and relevant pricing strategy.
    • Article
    • 01.06.2023

    To build my editorial strategy, I want to understand how the media addresses my topics

    How can you develop an editorial strategy when 80 to 90% of the world’s data is unstructured?
    • Article
    • Media
    • 30.05.2023

    Google Shopping Campaigns: Analyzing the Impact of Product Feed Quality

    Complete guide to optimizing your product feed to increase visibility and conversions on Google. Discover Converteo's approach.
    • Article
    • 01.05.2023

    Data processing with AI: When weak signals become strong arguments

    Context:  In a fictional letter to her grandmother, Natacha Dagneaud, founder of the qualitative research institute Séissmo, explains the benefits of...
    • Article
    • Pricing
    • 27.04.2023

    Dynamic Pricing and Offer Management Through Data

    Inflationary trends force companies to continually adjust the commercial and marketing characteristics of their product portfolios based on competiti...
    • Article
    • CSR
    • 21.04.2023

    Environmental and Energy Transition: The Central Role of Data (1/2)

    The role of data in driving businesses' environmental transition. Converteo highlights key challenges in data collection, quality, and governance fo
    • Ebook
    • Data Activation
    • 21.04.2023

    Ebook – Meta & Converteo – The Usage of 1st Party Data

    1st party data has become a gold mine for advertisers in recent years. Provided that it is collected legally, it allows advertisers to improve their ...
    • Article
    • CSR
    • 24.01.2023

    L’Omnicanalité au service d’une stratégie eCommerce durable et responsable

    Face aux nouveaux enjeux environnementaux et sociétaux, les consommateurs sont de plus en plus sensibles à leurs habitudes de consommation. En effet,...
    • 21.01.2023

    Case Study Insights: Retail Marketing

    How can retailers align their pricing with consumers' perception of those prices?
    • 16.01.2023

    Launching Your B2B E-commerce Business: Opportunities and Challenges

    For B2B companies, the question is no longer when to transition to e-commerce, but how to make it happen successfully.
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