Transformation and change management

We support you with digital and data expertise at the intersection of business and technology. As these areas of expertise have been undergoing rapid and permanent transformation for years, this implies an evolution and transformation of organizations and partnership modes.

To make your projects successful, we bring you proven methodologies and hybrid consultants (business / technical), able to manage large-scale projects, demanding adaptability and clear communication.

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Nous vous accompagnons sur des expertises digitales et data au croisement du métier et de la technique
  • Support organizational transformation
  • Focus change on added value

Support organizational transformation

During our framing missions, we help you define and set up the right organizations, the right methods of collaboration between central/Group and local/country levels.

During our deployment missions, we support you in project & change management as well as training, ensuring broad communication at all levels (exec, operational) on the business contributions of our data and digital projects. 

Focus change on added value

We develop methodologies focused on use cases and well-defined economic opportunities, making it possible to unite your teams around clear issues.

Throughout our projects, we remain pragmatic and focused on adding value to your performance rather than applying a method or expertise.

They trust us

Our resources: Transformation and Change Management

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

Behind the trend of data mesh lies the true challenge of data decentralization

Thibault and David strip down the concept of data mesh to reveal what it truly enables and under what conditions.

Removal of Third-Party Cookies and Privacy Sandbox: The Great Blur

Google Chrome has once again delayed the removal of third-party cookies from its browser to early 2025.

The Impact of App Tracking Transparency on Data Collection

The introduction of Apple’s App Tracking Transparency (referred to as ATT) marked a turning point in the management of mobile app data.

Digital Marketing Act – Perspectives on Changes for Digital Advertising

Starting from March 6th, the European Commission will review the actions taken by gatekeepers and may require further modifications.

Using Looker Studio with Piano Analytics Data

We will guide you through building your Looker Studio dashboards with your Piano data, while being aware of these few important considerations.

Environmental and Energy Transition: The Central Role of Data (1/2)

The role of data in driving businesses' environmental transition. Converteo highlights key challenges in data collection, quality, and governance fo

Ebook – Meta & Converteo – The Usage of 1st Party Data

1st party data has become a gold mine for advertisers in recent years. Provided that it is collected legally, it allows advertisers to improve their ...
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