Omnichannel

We help you understand the relationships between your different sales and communication channels and build a complete view of their performance: 

• Measuring the impact of each channel on online & offline sales and customer value as well as reducing the cost of care actions.

• Auditing the pillars of the omnichannel marketing & sales strategy (range, assortment and pricing rules, etc.)
  

• Defining an omnichannel strategy, tailored objectives for each channel as well as an organization and a roadmap for deployment  

• Benchmarking market best practices

We support you in defining an optimal omnichannel customer experience: 

• Mapping and analyzing omnichannel routes (drive-to-store, click&collect, eReservation, Ship-from-Store, visio, chat, etc.)

• Highlighting the profiles of digital, offline and omnichannel users, as well as their motivations and obstacles
  

• Transforming your media buying by managing it on the basis of mono- and omnichannel performance indicators (ROPO, Média2Call, etc.)   

• Identifying new journeys or ways to optimize existing journeys

• Factualizing contributions, performance and interruptions in omnichannel journeys

We help you define the key elements to deploy your omnichannel strategy:

• Developing a unified vision, built on common indicators and an effective technical base

• Engaging all the teams in the omnichannel vision

• Ensuring consistent initiatives across channels and media

Our proven methodology is based on several key points: 

• Identification of steering indicators and construction of dashboards

• Definition of omnichannel bodies and governance

• Implementation of the essential technical groundwork (electronic money, PIM, OMS, etc.) for an omnichannel operation (product, stock, transactions)

• Definition of sales allocation and channel remuneration rules