Product Management

Product development requires very specific expertise, which is not always available in internal organizations. Converteo helps you to build products with high value for your users and to meet your business objectives, both on fixed-price projects and on a contract basis.

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Nous vous accompagnons tout au long du développement du produit. De la stratégie produit, à la conception et l'utilisation.
  • Product Vision: define a complete product vision
  • Product Design & Prototyping: designing an optimal user experience

Product Vision: define a complete product vision

In order to build valuable products for your customers, our Product Managers and Product Owners have a base of expertise in various fields - Marketing, IT, Data, UX, ... - which allow them to build a complete product vision and to work with all the stakeholders of your organization. Our support can be both on a fixed price basis or on a contract basis.

Product Design & Prototyping: designing an optimal user experience

In addition to our Product Managers and Product Owners, our UX Leads have the mission to accompany your teams in designing products with an optimal user experience. As leaders in design and UX, they create experiences and share best practices and methodologies (design thinking, double diamond, ...) that will allow your teams to properly implement the product vision.

Our resources: Product Management

To activate a RCU, it must first be understood as a Data Product

Why the RCU must be considered a product in its own right to fulfill its promises.

The discipline of experimentation in the era of Product Management

Our experts examine the role of data and experimentation in product discovery.

Product Management: the (urgent) importance of realigning with the economic reality of businesses!

The success of a product relies not only on user adoption but also on the ability to make it financially and operationally relevant.

Product Management Data & AI: what missions, what profiles, what particularities?

David Spire, Partner of the Product Practice at Converteo, and Hervé Guignot, who leads the development of Data and AI Products at Decathlon
Le product management à l’ère de la data et de l’IA par David Spire & Jeremie Levy - Converteo - Conseil Data & Product Management

Product Management in the Era of Data and AI

David and Jérémie discuss the reasons that led Converteo to launch this new venture and outline the vision the firm aims to bring to the market.

How video redefines the online shopping experience and boosts the performance of e-commerce sites?

The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.

Creative analysis: underutilized data that is full of potential

Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.

10 % of third-party cookies, is it still useful?”: what Google’s announcement on third-party cookies changes, and what it doesn’t

Third-party cookies are structurally losing ground, regardless of Google's reversals
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