Thanks to semantic AI, we transform all the spontaneous signals available on the web and social networks into intelligence (studies, barometers) to support your decisions and actions.
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Synomia by Converteo is a proprietary AI-based semantic analysis technology combined with consulting services for corporate management.
We collect spontaneous and massive data, freely shared online by consumers, the media, brands and the various stakeholders, without any questionnaires or preconceived ideas.
We study this data, using several semantic AI processes to structure, qualify and prioritise it and give it meaning in order to meet your challenges.
Our deliverables : diagnostics, audits and studies, recurring barometers on brand perception, CSR positioning, a product, a service innovation, a theme, an event, a personality, etc.
Our data visualisations : mapping, persona, customer journey, benchmark, digital communities, etc.
INTERNAL DATA
We reveal internal insights by connecting to your company's information systems:
- Studies & surveys,
- Chat conversations,
- CRM & DMP information,
- Customer service data,
- Data collected by the web analysis tool Google Analytics, Piano or other.
- Digitised documents, etc.
EXTERNAL DATA
Our technology is deployed in digital territories where the volume of conversations is inaccessible without AI:
- Social networks: Facebook and Twitter
- Forums,
- Customer review sites,
- App Store reviews (Apple Store, Google Play Store...),
- Competitor sites,
- Markeplaces
- Media sites...
Detection of trends, drivers, behaviours, weak and dynamic signals to feed marketing and innovation strategies.
Detection and qualification of acquisition targets Enhancement of customer knowledge (or HR targets)
Improving the effectiveness of communication strategies and editorial or marketing content.
Mapping the stakeholders in a digital ecosystem to position a brand and identify marketing and communication opportunities.
Reinforcing the Brand's position against the competition, on a purchasing path or a decision path.
Construction of ad hoc indicators (observatory, barometer) for activity management
