Technology consulting and IT development

Article
AI
30.01.2026

Data governance: 6 keys to a successful agentic AI project

Agentic AI: 5 keys for a successful project, avoiding pitfalls, and maximizing your ROI.

Article
CRM
16.07.2024

Implementing a Referral Program: Lessons Learned from Samsung

Marie Galiana, Head of CRM & Loyalty at Samsung, and Maëva Le Menn, Consultant at Converteo, tell us about the implementation of a referral program.

Article
Data Governance
11.07.2024

Behind the trend of data mesh lies the true challenge of data decentralization

Thibault and David strip down the concept of data mesh to reveal what it truly enables and under what conditions.

Article
Data Collect
10.07.2024

Removal of Third-Party Cookies and Privacy Sandbox: The Great Blur

Google Chrome has once again delayed the removal of third-party cookies from its browser to early 2025.

Article
Data Collect
19.04.2024

The Impact of App Tracking Transparency on Data Collection

The introduction of Apple’s App Tracking Transparency (referred to as ATT) marked a turning point in the management of mobile app data.

Article
Data Governance
06.03.2024

Digital Marketing Act – Perspectives on Changes for Digital Advertising

Starting from March 6th, the European Commission will review the actions taken by gatekeepers and may require further modifications.

Article
Analytics
06.02.2024

Using Looker Studio with Piano Analytics Data

We will guide you through building your Looker Studio dashboards with your Piano data, while being aware of these few important considerations.

Article
CSR
21.04.2023

Environmental and Energy Transition: The Central Role of Data (1/2)

The role of data in driving businesses' environmental transition. Converteo highlights key challenges in data collection, quality, and governance fo

Ebook
Data Activation
21.04.2023

Ebook – Meta & Converteo – The Usage of 1st Party Data

1st party data has become a gold mine for advertisers in recent years. Provided that it is collected legally, it allows advertisers to improve their ...

Article
AI
03.02.2026

The UCP Revolution: 5 key pillars to understanding the “Web of Actions”

UCP transforms your site into a data source. how to structure your catalogue to allow AI agents to buy your products?

GEA : comment l'IA conversationnelle va transformer la publicité en ligne

Article
AI
23.01.2026

UCP: Google is writing the new grammar of E-commerce

Google shook up the NRF by unveiling UCP, the "nervous system" that will allow AI agents to shop on your behalf, securely and reliably

Commerce agentique et retail : ce qu'il faut retenir de la NRF2026

Article
AI
22.01.2026

NRF 2026 | Agentic Commerce: decoding the new challenges in retail

Agentic commerce, retail, UCP, the new AI-powered customer journey: everything you should know from NRF 2026.