Using data to develop your marketing and digital strategy

Digital & Data have become two essential pillars for transformation and sales & marketing excellence.

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  • Digital and Data Marketing Strategy consulting firm
  • Place data at the heart of your Marketing, Digital and Data strategy
  • Complete and customized approach, from framing to implementation
  • Discover our fields of intervention in your Digital & Data Strategic Marketing areas

Digital and Data Marketing Strategy consulting firm

As a strategy consulting firm, Converteo supports you in your marketing projects, digital transformation and sales excellence.

From strategic framing to the operational deployment of your projects, we combine advice and specialized expertise (marketing, e-commerce, data analysis, data science, etc.) to make concrete, actionable and value-added recommendations.

Place data at the heart of your Marketing, Digital and Data strategy

Data is the starting point for our consultants, whatever their field of expertise, in all sales and marketing areas. Improved customer knowledge, customization of the experience, digitalization of processes, optimization of offers: our consultants are trained to help teamsput data at the service of business.

Complete and customized approach, from framing to implementation

Converteo advises its clients on digital solutions which are adapted to the challenges of their organization and will assist them in the transformation or optimization of their digital strategy.


Our consultants guarantee customised support on all strategic fronts: audit, development of action plans, advice and implementation of solutions, team support, performance tracking and optimization.

Discover our fields of intervention in your Digital & Data Strategic Marketing areas

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Our resources: Marketing, Digital & Data Strategy

How video redefines the online shopping experience and boosts the performance of e-commerce sites?

The use of videos in e-commerce has become essential. Consumers favor this format, considering it a preferred way to explore products and services.

Using data to anticipate and mitigate the impact of stockouts in e-commerce

In e-commerce, optimizing stock levels is a key to success. Striking the right balance between stockouts and overstocking can sometimes be challengin...

Social commerce: An essential pillar of tomorrow’s e-commerce

Social commerce has become an essential tool for brands to connect with and engage their customers, thus transforming the landscape...

Second-hand: which model to choose and where to start?

Entire sectors, such as ready-to-wear and the nonprofit sector, are seeing their traditional models being challenged.

Managing Digital Media Budgets Based on Business Performance Objectives

‘Value-driven management’ is highly praised. But before embarking on such a project, many questions arise.

Marketplace: the age of reason?

Despite these remarkable successes, some marketplaces are struggling, failing to master the key factors inherent to this model.

Marketing Mix Modeling: Why and How to (Properly) Internalize It?

Take the approach even further by internalizing the marketing mix modeling tool to gain greater control and mastery over data and algorithms.

Marketing Mix Modeling: a powerful tool that is becoming increasingly relevant

Guilhem Bodin, partner and media expert at Converteo, shares his insights on Marketing Mix Modeling, a powerful tool at the service of decision-makin...

How to Properly Anticipate the End of Paper Catalogs?

Discover tips and recommendations for successfully navigating the end of catalogs and seizing the opportunities of digitalization.

Implementing Consent Mode at L’Oréal, a solution to reconcile customer experience and privacy

L’Oréal leverages Google’s Consent Mode to balance privacy compliance and data performance using user consent and probabilistic modeling.

To activate a RCU, it must first be understood as a Data Product

Why the RCU must be considered a product in its own right to fulfill its promises.

Creative analysis: underutilized data that is full of potential

Sylvain Deffay reveals concrete examples and addresses key themes such as personalization, diversity, and performance optimization.
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We operate across the entire data value chain: from collection to activation, and modeling as well.

As a performance booster, our involvement covers the whole process: from framing to production. We assist our clients in the optimization of offers, products and services, through our expertise in Data Analysis, Data Science and Data Engineering